GA4 now shows Performance Max and Smart Shopping data

Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping.

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Everyones favorite new tool Google Analytics 4 is now showing performance data from Performance Max and Smart Shopping campaigns.

Where. To view PMax and SS campaigns, navigate to Acquisition > Traffic acquisition reportyou’ll see that the data is organized by the Session default channel grouping dimension. (Click + to choose a secondary dimension.) Performance Max and Smart Shopping campaigns are under Cross Network.

Google announcement. This is one that Google may or may not have forgotten to publicly announce, but Charles Farina discovered and posted about it on Linkedin this week. You can review the GA4 default channel groupings help doc here.

Why we care. The rollout of GA4 has a lot of us less than enthused. Mix that in with the elusiveness of Performance Max and you have yourself some pretty PO’d advertisers. While the addition of this data gets us one step closer to full visibility, let’s just see how the information is reported and attributed.


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About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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