Get started on achieving real-time customer engagement at scale

By Cynthia Ramsaran

Published: April 5, 2022 at 4:58 pm

It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.

Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved real-time customer engagement in its CX strategy while streamlining operations and reducing resources dedicated to customer audience management.

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Customer engagement Customer experience Data-driven marketing Marketing technology

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About the author

Cynthia Ramsaran

Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.