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Google adds keyword functionality to the AdWords app
Advertisers can make more on-the-go changes
We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful.
Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.
- To add a keyword, simply click the new round blue “plus” button that appears in the bottom right corner of the various Keyword views in the app.
- To delete existing keywords, click on the keyword you want to delete and then on the trash can icon in the upper right corner of the screen.
- From that same specific keyword screen, advertisers can edit the word itself or change the match type. That’s also where advertisers can pause or enable a keyword and change manually set bids.
For full instructions, see the help center page.
The AdWords app can be downloaded from the iOs and Google Play app stores.