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Google adds keyword functionality to the AdWords app

Advertisers can make more on-the-go changes

Ginny Marvin on January 18, 2018 at 4:43 pm

We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful.

Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.

You can now add, edit or remove keywords on the go using the AdWords app. Learn more: https://t.co/CHjsn1uZHr pic.twitter.com/ZhMzM6IaiL
— Google AdWords (@adwords) January 18, 2018

To add a keyword, simply click the new round blue “plus” button that appears in the bottom right corner of the various Keyword views in the app.
To delete existing keywords, click on the keyword you want to delete and then on the trash can icon in the upper right corner of the screen.
From that same specific keyword screen, advertisers can edit the word itself or change the match type. That’s also where advertisers can pause or enable a keyword and change manually set bids.

For full instructions, see the help center page.

The AdWords app can be downloaded from the iOs and Google Play app stores.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.