Google Adds Numeric Scale And CSV Downloads To Google Trends
Google Trends has been a popular tool since its launch in 2006. It is one of several free tools that provides some helpful insight into search query popularity and by extension search volumes (although the tool doesn’t explicitly report on search volumes). Since launch Google has added features, such as “hot trends” and country/city where […]
Google Trends has been a popular tool since its launch in 2006. It is one of several free tools that provides some helpful insight into search query popularity and by extension search volumes (although the tool doesn’t explicitly report on search volumes). Since launch Google has added features, such as “hot trends” and country/city where the search queries originate.
Now Google is adding a relative “numeric scale” to Trends and downloadable CSV files.
Here’s a search for “hd dvd, blu-ray” before:
And after:
The numeric scale is on the vertical (Y) axis. According to Google, “these numbers don’t actually refer to exact search volume figures; instead, Trends scales the first entered term so that its average search traffic in the chosen time period is 1.00. Then, each additional term is scaled relative to the first.”
Here’s more information and color from the Google Blog.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

