Google Analytics Benchmarking Data Now Live
The Google Analytics Benchmarking feature is now live for those users who have chosen to opt in to the program. You can access the data by visiting a site profile and clicking on “Visitors” and then on “Benchmarking (Beta).” Google said that the current list of “verticals and the quality of the data will likely […]
The Google Analytics Benchmarking feature is now live for those users who have chosen to opt in to the program. You can access the data by visiting a site profile and clicking on “Visitors” and then on “Benchmarking (Beta).” Google said that the current list of “verticals and the quality of the data will likely grow as more and more customers enable this feature.”
The reports available within the benchmarking feature includes visits, pageviews, pages/visits, bounce rates, average time on site, and new visits. Here are some screen captures of benchmarking data from my personal blog:
The current list of high-level verticals include:
- Computers & Electronics
- Local
- Entertainment
- Games
- Society
- Internet
- Shopping
- Sports
- Travel
- Social Networks & Online Communities
- Lifestyles
- Automotive
- Finance & Insurance
- Telecommunications
- Food & Drink
- Reference
Some of these verticals have sub verticals and then sub-sub verticals.
Related stories
New on Search Engine Land
About the author
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.