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    Google Analytics Random Site Bug Has No Privacy Concerns

    This morning Alex Moss reported a weird bug with Google Analytics where going to the “landing page” or “exit page” reports and clicking on the URL would pop open a random site, instead of the URL of that page. Here is a screen shot shared by @SEOsherlock. Alex Moss claimed this was a privacy issue […]

    Google Analytics Square LogoThis morning Alex Moss reported a weird bug with Google Analytics where going to the “landing page” or “exit page” reports and clicking on the URL would pop open a random site, instead of the URL of that page.

    Here is a screen shot shared by @SEOsherlock.

    Google Analytics Privacy Issue1

    Alex Moss claimed this was a privacy issue within Google Analytics. I didn’t see how this can necessarily be translated into such an issue, so I asked Google for a statement. A Google spokesperson confirmed this is a bug but is in no way a privacy issue, the page that opens for some users (I cannot replicate it myself) is completely random.

    Google said:

    We are aware of a potential issue where some users who click to open pages in their Content Reports via the icon in Google Analytics are seeing random domains rather than the website being tracked in their account. No private information is being shared during this process. Our team is working hard to fix it.

    Postscript: Google informed me at 7:45pm EDT today that the bug has been fixed.


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    About the Author

    Barry Schwartz

    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.