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Google My Business adds ‘women-led’ icon & attribute to business listings

Here's how to add a 'women-led' icon to your Google Maps and local search listings.

Barry Schwartz on March 9, 2018 at 9:24 am

Women-led businesses can now add a new icon and label to their Google Maps or local listing in Search by going to their Google My Business profile and adding the “women-led” attribute under their “info” section. After they add the attribute, a new “women-led” icon will appear in the business attributes section of their business listing.

Here is how it will look:

To add this icon to your business listing, go to Google My Business and select your business. Then click on the “info” tab on the left-hand side, scroll down to the “Add Attributes” section and click on the pencil icon. A new window will pop up letting you click on the “+ Women-led” button to apply it to your business listing.

Here is a screen shot:

Google announced this the day before International Women’s Day.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.