Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Apple » Apple Siri » Google Buys Clever Sense: An Answer To Siri?

Google Buys Clever Sense: An Answer To Siri?

As is being widely reported Google has bought startup Clever Sense, which earlier this year launched the local-mobile recommendations app Alfred. Alfred is like “Pandora for the real world” and was dedicated to creating a comprehensive “interest graph.” Clever Sense assigns or maps physical places to one another based on styles, characteristics and attributes in the same way […]

Greg Sterling on December 13, 2011 at 3:38 pm

As is being widely reported Google has bought startup Clever Sense, which earlier this year launched the local-mobile recommendations app Alfred. Alfred is like “Pandora for the real world” and was dedicated to creating a comprehensive “interest graph.” Clever Sense assigns or maps physical places to one another based on styles, characteristics and attributes in the same way that Pandora does for music. However this process is all done by “artificial intelligence.”

Here’s how Clever Sense itself described the functionality behind Alfred:

The Extraction Engine built into the Clever Sense Platform curates large amounts of unstructured crawled data by leveraging natural language processing, statistical machine learning, and data mining algorithms.

As it reads through the data, the Extraction Engine learns meaningful concepts that are descriptive of physical items in the real world. These concepts constitute the foundation of the Clever Sense Interest Graph. The engine further leverages social interactions like check-ins, likes, and ratings to enrich the Interest Graph. It calculates similarities via graph-based algorithms using these social interactions.

Before the launch of Alfred earlier this year I spoke at some length with CEO Babak Pahlava. It’s not clear how much traction the app itself had prior to the acquisition. The local space is pretty noisy and  my guess is that Alfred was struggling to get attention; it had recently been redesigned.

The technology that Google is getting from Clever Sense (and the people) will greatly enhance its local recommendations capabilities, which are fairly embryonic. Google clearly sees personalized local recommendations as an important part of its local product(s) going forward. Google+ may also figuring increasingly into this project as well.

There’s a way that Clever Sense may also become part of Google’s answer to Siri, which is a natural language understanding technology (rather than a pure voice search tool). This probably isn’t the primary motivation but perhaps be one of the “top three.”

The video below describes Clever Sense more (the app was called Seymour then):

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=Z-h5Rze5uGc[/youtube]

Our past story, Clever Sense: A Mobile Search Engine That’s Like “Pandora For The Real World”, also covers it more.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

    New Yelp feature: Request a Call

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

AppleApple SiriGoogleLocalSEOVoice Assistants

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.