What happens before search strongly shapes the decision
Search can confirm a decision that was shaped before the query. Here’s where that influence comes from and what you can do.
Topic: Recommender system
Google’s Discover job posting confirms what the feed already shows
A single Google Careers listing sheds rare light on Discover's recommendation system, reinforcing research into candidate selection and user affinity.
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here's what that means for SEO.
80% of ChatGPT product recommendations change when search is enabled: Study
Turning on search cut recommendation overlap to 19.8%, reshuffling product picks across 20,000 ChatGPT responses.
How travel brands can earn AI recommendations
TripAdvisor, Google Business Profile, OTAs, and reviews help AI understand travel brands. Learn how to strengthen those signals.
Instagram now lets users tell the algorithm what they want
Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.
Google Ask Maps: How to optimize for visibility
Ask Maps changes local visibility from ranking in a long list to being confidently recommended. Here’s what that shift means for local SEO.
Marketing is entering its ‘air traffic control’ era
Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.
Google Ask Maps is moving from listings to recommendations
New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced.
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
LinkedIn updates feed algorithm with LLM-powered ranking and retrieval
The new feed system will analyze what users read, like, and discuss to connect related topics and push insightful posts to wider audiences.
Google Maps turns exploration into a conversation with Ask Maps
Ask Maps, a new AI-powered conversational Google Map feature, lets users ask get personalized recommendations directly on the map.
AI recommendation lists repeat less than 1% of the time: Study
AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.
Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together
Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.
Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands
The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels.
Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.
Meta: AI interactions will shape content and ad recommendations
Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.
LLM perception match: The hurdle before fanout and why it matters
If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery.
Search, answer, and assistive engine optimization: A 3-part approach
Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust.
Google lawyer: Less than 1% of YouTube views come from search
This statistic was revealed in federal court as Google fights an antitrust lawsuit brought by video platform Rumble.
How to become a recommended solution provider on Google entity lists
Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search.
Amazon’s ad practices and algorithms facing scrutiny in EU
The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.
Pinterest shares algorithm insights as it shifts focus to non-engagement signals
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
YouTube rolls out ‘For You’ feed to creators’ channels
The new feature could help brands boost viewer engagement and facilitate greater content discovery.
How Facebook ranks content in 2023: Feed, Stories, Reels and more
Here's everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement.
3 new Facebook Reels features
New personalization controls include letting you customize what you want to see more or less of so the videos you see are more relevant to you.
How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
How Twitter uses Signals to help you discover more content, creators, and accounts
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
Google now has recommendations for Analytics
New properties may not show recommendations right away, as they need time to learn from your account's history.
Google has introduced bundled ad recommendations
The new update is intended to give advertisers bundled, customizable recommendations, but seems to be lacking finer optimization details.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Yelp’s new home feed looks like a certain popular social media app
The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content.
Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we […]
Google Maps becomes more ‘social’ with Local Guides follow feature
Local Guides are part of the reason GMB and Maps are so successful.
Google search lets you swipe left and right on shows and movies
Google is launching a new way to find tv shows and movies in search.
Yelp adds new personalization features in bid to regain local momentum from Google
The new capabilities are the beginning of 'major product changes' according to the company.