Google Home Services Ads Launch In AdWords Express

Google has opened up access to its new home services ad program in AdWords Express. The new home services ad program launched in beta in the San Francisco area last month to connect service providers with local residents searching for help. Started initially for locksmiths and plumbers, it’s opened up to house cleaners and handymen, as well.

To get started with AdWords Express for home services ads, service providers in the area can fill out this form with contact information, the business’ URL and the service sector of the business. Google screens all applicants and uses a third party to conduct background checks. If approved, Google will “organize the information you give us into a polished profile page.”

Advertisers manage their bids through AdWords Express. Listings are included in an ad block at the top of the SERP when a local user does a search for that type of service. Users can then contact the business directly or request follow-ups from up to three providers.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.