Google Image Search updates guidelines, adding structured data, speed and more

Google updated the Google Image Publishing Guidelines document today, adding more details around structured data, page speed, title management and user experience details. The old documentation can be viewed in this screen shot I captured previously.

The new guidelines have updated content around creating a better user experience with your images, including adding good context, optimizing placement, embedding tips, device-friendly sites and good URL structure for your images. In addition, Google has explained how the image titles work since the change.

Google also added sections for adding structured data for product, video and recipe markup. There is a new section for speed, including information about their PageSpeeds Insights tool, AMP and responsive image techniques.

You can check out the new guidelines over here and compare them to the old guidelines over here.

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.