Google Image Search updates guidelines, adding structured data, speed and more

Google has finally refreshed content for its image search publishing guidelines.

Barry Schwartz on May 8, 2018 at 2:42 pm

Google updated the Google Image Publishing Guidelines document today, adding more details around structured data, page speed, title management and user experience details. The old documentation can be viewed in this screen shot I captured previously.

The new guidelines have updated content around creating a better user experience with your images, including adding good context, optimizing placement, embedding tips, device-friendly sites and good URL structure for your images. In addition, Google has explained how the image titles work since the change.

Google also added sections for adding structured data for product, video and recipe markup. There is a new section for speed, including information about their PageSpeeds Insights tool, AMP and responsive image techniques.

You can check out the new guidelines over here and compare them to the old guidelines over here.

New on Search Engine Land

Google Ads will combine Smart and standard Display campaigns

Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open

Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief

Google search terms report adds historical query data for impressions without clicks

Incorrect business listings deter 63% of consumers; Thursday’s daily brief

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.