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    Google investigates Merchant Center outage

    Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.

    Google is investigating an issue affecting Google Merchant Center, though the company has not yet disclosed the cause or the impact on advertisers.

    The incident could affect merchants who rely on Merchant Center to manage product listings for Google Shopping and other commerce surfaces.

    What’s happening. Google posted an incident notice stating that it is investigating reports of a problem with Merchant Center.

    The incident began on August 6 at 13:06 UTC, with Google publishing its first public update at 17:46 UTC, confirming it was investigating the issue and would provide more information as it became available.

    At the time of the update, Google had not shared details about the root cause, affected features or expected resolution timeline.

    Why we care: Merchant Center is a critical platform for retailers using Google Shopping, Performance Max and free product listings. Any disruption could impact product management or campaign operations, depending on the scope of the incident.

    Bottom line: Google is investigating a Merchant Center incident but has not yet confirmed what is affected or when the issue will be resolved.


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    About the Author

    Anu Adegbola
    Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

    In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live and host of weekly podcast PPC Live The Podcast.
    She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.