Google Might Buy NBC, Dow Jones (Walmart, Amazon, Pepsi….)

How about this? Any time some major media company may be on the block, let’s
make it a requirement that all media stories automatically insert a comment from
some made up financial analyst suggesting that Google is thinking of buying the
company too.

Maybe I’ve just had it. I mean, last week I
read
Google is interested buying NBC. Now
via John Battelle, I
read today that it
wants Dow Jones.

Enough.

If you look at only headlines, it’s easy to take these things too seriously.
Let’s look at each story more closely, all of which come out of Bloomberg.

First there’s NBC:

Nicholas Heymann of Prudential Equity Group Inc. in New York said a company
such as Google Inc. may be interested in buying NBC Universal as part of its
effort to add to its mix of media offerings including YouTube.

Next there’s Dow Jones:

Washington Post Co., Gannett Co. and even Google Inc. may be interested,
said Michael Chren, managing director of Allegiant Asset Management Co. in
Palm Beach Gardens, Florida.

That’s it? A single analyst speculating "may be interested" is enough to get
the Big G involved in a buy? And does anyone seriously think Google would want to end up owning the Dow Jones-controlled Wall St. Journal? That fits with the company how again?

Me, I’ll wait until Michael over at
TechCrunch blogs on an acquisition rumor. These don’t even seem worth
spending time on.