Topic: USA TODAY Co.

SearchCap: Google Lens, WordStream acquired & IAB report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017May 10, 2018 by Greg Sterling Mobile was responsible for 54 percent of paid-search ad revenue last year. Ask […]

Google Loses Again In AdWords Patent Infringement Case

A judge has determined patent-holding company Vringo is entitled to additional royalties from Google in a patent infringement case involving Google AdWords. The order stems from a case brought by Vringo subsidiary I/P Engine in 2011 that claimed filtering technology used in Google AdWords violated two of its patents. A jury found in favor of […]

VA Court Delivers Blow To Yelp, Free Speech Of Users

A Virginia state court of appeal has ruled that Yelp must disclose the real identities of seven individuals who posted anonymous, critical reviews of an Alexandria, Virginia carpet cleaning business, Hadeed Carpet. Yelp and free speech advocacy groups have decried the decision. Hadeed said that he didn’t believe that any of the reviews came from actual […]

B2B Marketing Automation Platforms 2014: A Buyer’s Guide

Table of Contents Section I: Marketing Automation Software Market Overview Section II: Marketing Automation Market Trends Section III: Marketing Automation Platform Capabilities Section IV: Choosing a Marketing Automation Platform Section IV: Vendor Profiles Step One: Do You Need A Marketing Automation Platform? Resources View complete Table of Contents "Marketing Automation Platforms 2014" editorial team: Advisory […]

Cookiegate Another Privacy Black Eye For Google

Call it “Cookiegate” — or “Safarigate” perhaps. Late last night we got the Wall Street Journal’s piece: “Google’s iPhone Tracking: Web Giant, Others Bypassed Apple Browser Settings for Guarding Privacy.” Danny covered the article and its claims extensively at Marketing Land. This morning there’s an expanding debate about whether the WSJ mischaracterized Google’s behavior unfairly […]

SMX East 2011: Enterprise SEO

Enterprise SEO Presentations from SMX East – NYC, NY, September 2011 Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations’ to coordinate and integrate their SEO […]

Report: Google Acquires Ad Optimization Firm Admeld for $400 MM

In an apparent move to bolster its own ad sales efforts and provide services to large publishers, Google has reportedly made a $400 million purchase of Admeld, a company that builds technology to help ad sellers maximize the value of their inventory. Admeld has relationships with the Weather Channel, IDG TechNetwork, and large newspaper companies […]

SearchCap: The Day In Search, July 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Metaweb To Bolster Answers, Google Squared & Rich Snippets Google announced they have acquired Metaweb. Metaweb is a search company that figures out entities and not just words. I […]

Google, Twitter Argue Against Throttling Speed Of News

Google and Twitter have teamed up to support a web site that’s facing legal trouble for reporting news too quickly. Reuters reports that Google and Twitter filed a brief Monday in an appeals court case involving theflyonthewall.com, a web site that reports financial industry and stock market news. A U.S. District Court ruled earlier this […]

PPC

U.S. Newspapers Start Selling SEO

Your local newspaper may soon offer SEO services. Heck, maybe it already is. Two of the three biggest newspaper publishers in the U.S. have recently announced that they’re selling marketing services to small/local businesses … and those services include things like SEO, local search marketing, and more. Gannett Newspapers is the latest to hop on […]

SEO

Topix To Power Community For Local NBC Affiliates

Community and local news site Topix struck an agreement to power discussion forums for NBC Universal’s 10 local owned and operated station web sites. Topix already does this for selected newspapers and Gannett TV sites and claims 100 media partners for its local news and/or community features.

Four Newspapers Join To Create Another Local Network For National Advertisers

Newspapers have watched as “their” national advertisers have gone elsewhere online to get the reach and local placements that they provided almost exclusively offline. There have been several disappointing attempts in the past to build a national network of newspaper publishers: the failed New Century Network and the existing but arguably underperforming Real Cities and […]

A Local Look At Microsoft’s Bid For Yahoo

Last Friday, shortly after the Microsoft bid for Yahoo was made public, Danny and I had an opportunity to discuss the proposed acquisition with Yusuf Mehdi, senior vice president of strategic partnerships for Microsoft. Our questions to Mehdi often returned to post-acquisition “integration” issues. I brought up local, maps, and mobile as areas where both […]

AOL Offers Video Ticker Ads

AOL is introducing a new video advertising format: ticker ads. It’s the latest video site to move away from pre-roll, which the Online Publishers Association suggests is a good model but otherwise is roundly rejected by users as delivering a bad experience.

Google Might Buy NBC, Dow Jones (Walmart, Amazon, Pepsi….)

How about this? Any time some major media company may be on the block, let’s make it a requirement that all media stories automatically insert a comment from some made up financial analyst suggesting that Google is thinking of buying the company too. Maybe I’ve just had it. I mean, last week I read Google […]

SEO

BooRah And 4Info Partner For SMS Restaurant Search

Restaurant reviews aggregator BooRah, which describes itself as “the ultimate personalized review guide,” has partnered with 4Info for SMS distribution of BooRah’s content on the 4Info text messaging platform. Here’s the announcement. Accordingly, users will be able to access BooRah’s content using 4Info’s service.

SEO

Topix Transforms Into Community Generated Local News Site

This evening Topix is doing something entirely logical and taking a big risk at the same time. The site, which has been a “top 25” news destination, is now effectively flipping its model and going from being a news aggregator with comments and community at the margins to a community generated local news site with […]

Text Messaging: Where The Volume And The Dollars Are Today

In case you hadn’t noticed mobile marketing is generating lots of buzz these days. And with buzz usually comes revenue forecasts. Indeed, various research firms are throwing out numbers for mobile advertising, music and video that make online advertising look like a fly on the butt of an elephant by comparison. There’s a certain logic […]

SEO

Topix.net And Tribune In Mutual Classifieds Syndication Deal

Back in March, 2006 newspaper publishers The Tribune Co., Gannett and KnightRidder (now McClatchy) acquired 75% of news aggregation and community site Topix.net. But with the exception of a minor placement of a “contextually relevant news” box on content pages of some of those sites, the newspaper owners haven’t done very much with Topix.