Google Officially Expands Twitter Into Desktop Search Results

Google has officially announced on Twitter, as well in as an updated post on the Google blog, that they have expanded displaying Twitter content — Tweets — in the Google desktop search results.

Earlier this month, we reported that Google had begun experimenting with displaying content from Twitter in desktop results. In May, Google already had begun showing Tweets in mobile search results — but now they also will begin to show to all English language searches on desktop.

Google told us it is now rolling out to all users in English globally. Just like in the mobile results, Google will show Tweets in a carousel in the main column of the organic search results. The tweets only show when Google deems them to be relevant. Users do not need a Twitter account to see the results or click on the results.

Google also said the relevancy and ranking behind these Twitter results will continue to evolve and improve as the process matures. Currently, there is no advertising component to showing Tweets in the organic results.

I personally see the tweets in the desktop results. Here are some examples when I search for people or brands on Twitter. But it will also show for hot topics that are relevant:

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Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.