Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » SEO » Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense

Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense

In February, Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo, 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing’s share has grown and Yahoo’s declined. In February 2013, Google had an identical 67.5 percent of queries while Bing […]

Greg Sterling on March 20, 2014 at 10:16 am

google-bing-yahoo-logosIn February, Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo, 10.3 percent. These numbers were essentially unchanged from last month.

Compared with a year ago, Bing’s share has grown and Yahoo’s declined. In February 2013, Google had an identical 67.5 percent of queries while Bing had 16.7 percent, and Yahoo had 11.6 percent. A year before that, Google controlled 66.4 percent of queries, Bing 15.3 percent and Yahoo 13.8 percent.

Feb comscore rankings

In terms of their “search alliance” Yahoo and Bing have not grown their collective share at all since Yahoo turned its search infrastructure over to Microsoft. The company has only ceded share to its partner. Ask and AOL have both lost share over the past several years though Ask has now seemingly stabilized around 2.5 percent.

Total US search query volume has generally exhibited a growth pattern over the past several years. Total US search queries for February 2011 were 15.4 billion. That grew to 17.6 billion in 2012 and 18.2 billion in February 2013. This past month total search query volume was 17.7 billion.

That’s off 10 percent vs. last month, which appears to be the largest month over month percentage decline over the past four years. Still the volume of search queries for February was greater than in 2011 and 2012, though not vs. 2013.

Feb search rankings

None of these figures include mobile search share or query volumes. Currently in the US (according to StatCounter) the following is the mobile search market share breakdown (smartphones and tablets):

  • Google: 87.1 percent
  • Yahoo: 7.3 percent
  • Bing: 5.2 percent
  • Others: 0.4 percent

There has been considerable discussion recently about how mobile search is cannibalizing desktop search volumes (and how Google will lose PC revenues accordingly.) Other than a potential flattening of US desktop query volume growth there still isn’t definitive evidence to validate that prediction.

What is clear however is that on a global basis mobile search queries will surpass PC-based search volumes at some point later this year. Based on the above it’s safer to assert that the entire market has grown, not that search volumes are simply shifting to mobile.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Google releases May 2022 broad core update

    Spotify, Meta update political ad offerings for 2022 election cycle

    Take web hosting to the (NVMe) extreme

    How to audit your site’s backlink profile

    4 elements of good content, according to Google research 

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

BingGoogleSEO

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.