Google Sued For “Fraudulent Mobile Subscription Services”

Eric Goldman has posted about yet another lawsuit against Google. This time the plaintiffs were allegedly wronged in a case involving mobile subscription services. Google is not the alleged wrongdoer here, but is being sued because it allowed the wrongdoer to advertise (AdWords) and the plaintiffs got to the bad actor via those ads. The […]

Chat with SearchBot

Eric Goldman has posted about yet another lawsuit against Google. This time the plaintiffs were allegedly wronged in a case involving mobile subscription services. Google is not the alleged wrongdoer here, but is being sued because it allowed the wrongdoer to advertise (AdWords) and the plaintiffs got to the bad actor via those ads.


The case involves a number of claims regarding failure to disclose information and alleged fraud by the third party against plaintiffs. Goldman summarizes their arguments:

–Google has an express policy requiring mobile service providers to disclose certain info to consumers about their practices
–Google deliberately does not enforce this policy (or inadequately enforces it) to enjoy undeserved cash
–As a result, Google should stand behind all of the losses committed by its advertisers

Google is essentially asked to be an insurer of the plaintiffs’ losses. Goldman goes into case history and a discussion of the relevant legal precedents. He ultimately concludes the case lacks merit and will likely fail.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for search marketers.