Google testing new search menu with icons for maps, news, shopping and more

Company adds new icons next to results categories. Do you see them?

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Google is testing a new search bar menu with icons next to the names of the search categories. So instead of just showing the search vertical filters for displaying news results or image results, Google is showing icons next to those categories.

Screenshot of the test. Here is a screen shot of this new user interface test provided by @YoungbloodJoe:

Google Search Menu Icons

Screenshot of current design. Here is what most searchers currently see when going to Google:

Google Menu

Can you see it? We cannot replicate this test here but Google is constantly testing new user interfaces.

If you can see this, please let us know on Twitter @sengineland.

Going back in time. Google had icons next to these search filters back in 2010 on desktop and 2011 on mobile. But in 2011 Google removed the icons from the desktop version. Google has made many changes to their top bar over the years, much of which you can find in our user interfaces archives.

Why it matters. Any change to the user interface of one of the most used web sites in the world will be noticed. Will it impact search marketers or SEOs? Probably not but it does give a new fresh look to the Google search results page.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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