• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
SEO

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Google Testing A Red “Slow” Label In The Search Results For Slower Sites

Is your site unusually slow? Google is testing a red slow label in the search results that will warn searchers before they click over to your web site.

Barry Schwartz on February 25, 2015 at 9:34 am
  • More
speed-slow-snails-ss-1920

In 2010, Google baked in page speed as a ranking factor into the search algorithm. Since then, Google has released a ton of reports and tools to help you improve your page speed for both users and the algorithm.

But today I spotted via a Google+ post that Google may be testing red “Slow” labels in the mobile search results. The slow label would indicate if a particular web page is slow and warn the user before clicking over to the site that it may load slowly.

Here is a picture from K Neeraj Kayastha:

google-mobile-slow-label-1424870455

Of course it is interesting that these two sites labelled as slow are operated by Google.

This reminds me of when Google was testing the mobile-friendly label, which eventually went live in the search results.

We have reached out to Google for a comment on this slow icon and if/when we hear back, we will update this story.

Postscript: A Google spokesperson told us “we’re always experimenting” when we asked them about this specific test.



About The Author

Barry Schwartz
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

Related Topics

Channel: SEOGoogle: MobileGoogle: SEOGoogle: User InterfaceSEO: Site Speed

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR CONFERENCES

Lorem ipsum doler this is promo text about SMX events.

May 21-22, 2019: SMX London

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 18-19, 2019: SMX Paris

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

June 8-10, 2020: SMX Advanced

November 11-12, 2020: SMX East

×


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • How Good Partnerships Should Reduce Your Workflow
  • The Telecom Marketer’s Guide To Mastering Display Advertising
  • How to Turn Leads into Repeat Customers
  • The Ultimate Guide to Conversion Rate Optimization
  • Adapting digital marketing for real-world results
See More Whitepapers

Webinars

  • CCPA Goes Live in Weeks: Is your marketing measurement ready?
  • 4 Ways to Get Started With Agile Marketing
  • Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research

Search Engine Land’s Guide To SEO

Master the Science of SEO
Sign up for our NEW daily brief.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East
  • MarTech West
  • MarTech East

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.