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    Google tests rounded mobile search design without full Google logo

    Google is yet again testing an even more curved design for its search results pages.

    Lab Test Experiment Ss 1920

    Google is reportedly testing a new mobile search interface, according to Android Police. This new interface uses a more rounded design and boldly omits the full Google logo at the top of the search results page. Instead, the G icon appears in the rounded search bar, with the menu directly below.

    Here is a screenshot from Android Police’s comments on the new design:

    Google Rounded Search Design

    Here is the normal design that you and I likely see today:

    Google Normal Search Design

    The current design is considered more rounded and curved as compared to their previous boxy design. This new test is even more rounded, and removing the Google logo makes it possible to see more of the search results at the top of the page without scrolling as much.


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.