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Google To Buy Chinese Companies To Compete Better In China

Google Increases Stake in China from PC World reports that Google will be investing heavily in China over the next couple years to try to take market share from Chinese search leader Baidu.

Kai-Fu Lee, president of Google China, said, Over the next year, Google will acquire one or two companies in China, and invest in four to five companies.” Google’s CEO, Eric Schmidt, explained, “It’s a very good start and although we don’t think that this will result in an immediate huge success, we think that the tenacity of Google … will bring significant victories in China over the next few years.”

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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