• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
Mobile

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Google To Unveil Mobile Payments Trial: Report

Bloomberg is reporting that Google will formally announce a mobile payments service later this week. The service will reportedly be offered initially through US carrier Sprint. The service will be initially available in five US cities: New York, San Francisco, Los Angeles, Chicago and Washington, D.C. according to Bloomberg. Interestingly Sprint has its own recently launched stored-credit card payments […]

Greg Sterling on May 24, 2011 at 5:28 pm
  • More

Bloomberg is reporting that Google will formally announce a mobile payments service later this week. The service will reportedly be offered initially through US carrier Sprint. The service will be initially available in five US cities: New York, San Francisco, Los Angeles, Chicago and Washington, D.C. according to Bloomberg.

Interestingly Sprint has its own recently launched stored-credit card payments capability. However it doesn’t appear to have much adoption to date.

The Bloomberg report says the Google payments program will utilize near-field-communications-enabled (NFC) Android handsets. All Android handsets running the Gingerbread (or later) version of the operating system are NFC-capable.

Google has been testing NFC-based mobile payments at selected retail stores in New York and San Francisco according to previously published reports. (NFC can be used for a number of purposes beyond payments.)

Mobile payments platforms and mobile wallets are in active stages of development or, in some cases, deployment by mobile operators, credit card issuers and others (e.g., Google) both in the US and internationally. Apple will deploy NFC-capable iPhones at some point in the future (though reportedly not in iPhone 4S/5).

While the NFC infrastructure in the US is very limited at best, early deployment by Google and operator partners could give the company a head start in what will become a very important consumer market segment.

(image via Shutterstock.com)



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.

Related Topics

Channel: MobileGoogle: AndroidGoogle: Mobile

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

ATTEND OUR CONFERENCES

Lorem ipsum doler this is promo text about SMX events.

May 21-22, 2019: SMX London

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 18-19, 2019: SMX Paris

February 19-20, 2020: SMX West

March 18-19, 2020: SMX Munich

June 8-10, 2020: SMX Advanced

November 11-12, 2020: SMX East

×


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 15-17, 2020: San Jose

October 6-8, 2020: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Agency Guide for Choosing the Right Marketing Automation Vendor.pdf
  • How Good Partnerships Should Reduce Your Workflow
  • Digital Insights 2019: How marketers confront the obstacles of digital customer engagement
  • 14 Industry Experts on the Future of Attribution
  • The Essential Guide to Protecting Your Ad Spend from Invalid Traffic
See More Whitepapers

Webinars

  • 2020 Outlook for AI in B2B Marketing
  • Build Brand Humanity by Mastering Empathy at Scale
  • The Fantastic 5: Emerging strategies to drive conversions & growth
See More Webinars

Research Reports

  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Enterprise SEO Platforms
  • Call Analytics Platforms
See More Research

Search Engine Land’s Guide To PPC

Master the Elements of PPC
Sign up for our NEW daily brief.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX West
  • SMX London
  • SMX Advanced
  • SMX East
  • MarTech West
  • MarTech East

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Advertise
  • Marketing Services
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2019 Third Door Media, Inc. All rights reserved.