Google updates Business Profile posts spam policies

The posts that do not comply with this guideline may be rejected and removed from Google Maps and Google Search.

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Google has updated what it considers to be spam when it comes to Google Business Profile posts in the Business Profile posts content policies. The new line added under the avoid section says “examples of such content that is not allowed includes “duplicate photos, posts, videos, and logos.”

Duplicate. Yes, the new line says that “duplicate photos, posts, videos, and logos” was added as an example of Google posts that would be rejected or removed because it is considered spam. That line was not on the Google document prior and was just recently added.

Screenshot. Here is a screenshot of the addition:

Google Business Spam Duplicate Photos Posts Videos And Logos 1659716097

Consequence. What happens if you are caught posting duplicate photos, posts, videos, or logos in your Google Business Profile posts? Well, those posts may be rejected or removed from Google Search and Google Maps.

Joy Hawkins and Colan Nielsen posted this on Friday:

Why we care. If you do a lot of Google Business Profile posts, make sure not to duplicate photos, posts, videos, or logos in your Google Business Profile posts. If you see some of your posts being rejected recently, it might be related to the revised guidelines Google has added the other day.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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