Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Google » Google: SEO » Google Will Stop Displaying Emoji Symbols In The Search Results

Google Will Stop Displaying Emoji Symbols In The Search Results

Google will soon kill off the emoji characters from showing up in their desktop search results.

Barry Schwartz on May 6, 2015 at 9:37 am

google-emoji-1920

Wave goodbye to Emoji symbols in the Google search results, at least in Google’s desktop search results.

A couple weeks ago Google began displaying Emojis on desktop search results and then publishers, like Expedia, began testing to see if adding Emoji symbols to their title tags and snippets would increase click through rates from Google’s organic results or not.

Since then, many other webmasters jumped on board and started adding emojis to their titles, ultimately leading to Google’s search results pages being somewhat overrun by cute and funny emoji symbols.

Google’s John Mueller said yesterday in a Google+ Hangout that they will be removed from the search results soon. He said just like Google dropped unicode symbols back in 2003, Google will drop Emoji symbols from being displayed in the search results. It does not mean your web pages with emojis will be penalized, it does mean Google will simply stop showing the Emojis in the search results.

He said this around the 51:30 mark in the video, here is the video for you to view his response. But in short, he said don’t waste your time adding emojis to your pages, they will be dropping them soon.


New on Search Engine Land

    More FAQ rich results being displayed in Google Search

    Webinar: Benchmark your social media performance for a competitive edge

    Google releases May 2022 broad core update

    Spotify, Meta update political ad offerings for 2022 election cycle

    Take web hosting to the (NVMe) extreme

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

GoogleGoogle: SEOSEO

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The SMX Conference logo.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

The MarTech Conference logo.

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.