House & Senate To Review Google’s Acquisition Of DoubleClick
Congress to Examine Google-DoubleClick Deal from the New York Times reports that Google’s executives will be called on to testify in from of the U.S. House and Senate committees over the DoubleClick acquisition. There has been a lot of opposition to this acquisition, leading to an FTC filing asking for a closer investigation into the […]
Barry Schwartz on July 19, 2007 at 8:43 am | Reading time: 1 minute
Congress to Examine Google-DoubleClick Deal from the New York Times reports that Google’s executives will be called on to testify in from of the U.S. House and Senate committees over the DoubleClick acquisition.
There has been a lot of opposition to this acquisition, leading to an FTC filing asking for a closer investigation into the anti-trust and privacy issues of such a deal. Some individuals feel the FTC will ultimately block the deal.
The committees will not only review this Google-DoubleClick deal, but also review the “recent consolidation in the online advertising market,” said the New York Times. Currently, we do not have a set date for the House or Senate hearings.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.