How to Safelist Our Newsletters

Thank you for signing up to receive our newsletters! This page will explain the different ways to safelist our accounts depending on what email client you use — that way, you’ll never miss a message from us.

First, it’s important to note that our newsletters are published in tandem with our sister site, MarTech, so be sure to add “@searchengineland.com” and “@martech.org” as safe senders in your email client. Keep scrolling for specific instructions on how to do just that.

Gmail
Outlook
Apple Mail (OS X and iOS)
Android
Yahoo


Gmail

  1. Open the email
  2. Hover over the sender’s name
  3. Select “Add to contacts” to save

You can also create a filter in Gmail to prevent our newsletters from going to spam.

  1. Click on the gear icon in the top right corner
  2. Select “Settings” from the drop-down menu
  3. Choose “Create a New Filter”

If you use tabs in Gmail, you can have future emails to appear in the “Primary” tab instead of “Promotions” or a different tab.

  1. Drag-and-drop the email message to the “Primary” tab
  2. When the black box appears: “Conversation moved to Primary. Do this for future messages from [email protected]?” Click “yes.”

If you use the Gmail app, you can move our newsletter to “Primary”:

  1. Tap on the hamburger icon in the top left-hand corner and select “Promotions”
  2. Open the newsletter
  3. Click on the three dots in the top right-hand corner of the screen
  4. Select “Move to,” then “Primary”


Outlook Desktop

  1. Select the email in the preview pane
  2. Right-click and select “Junk” at the bottom of the list
  3. Choose “Junk E-mail Options”
  4. In the pop-up window, choose the “Safe Senders” tab
  5. Click the “Add” button
  6. Type in “searchengineland.com” as a safe sender domain
  7. Click “OK”

Outlook Web Access (OWA)

  1. Find and click the “Settings” gear icon in the top right-hand corner
  2. Choose “Mail” then “Options” from the drop-down menu
  3. Under “Options” select “Block or allow”
  4. Enter “searchengineland.com” where it says “Enter a sender or domain here” text box
  5. Click on the “Add” icon (the “+” symbol) next to the text box
  6. Click “Save”


Apple Mail (OS X and iOS)

  1. Open the email
  2. Select the “From” or the “Reply-to” email address
  3. Choose “Create New Contact” or “Add to VIPs”


Android

  1. Open the email
  2. Tap the sender’s name that displays before the message
  3. Choose “Add to Contacts”
  4. Select “OK”


Yahoo

  1. Go to “Settings” in the top right corner
  2. Select “More Settings” at the bottom
  3. Click on “Filters” in the left sidebar
  4. Choose “+Add new filters”
  5. Give your filter a name
  6. Under “Set Rules,” select “contains” and enter “@searchengineland.com”
  7. Click “Save”

Still not seeing our newsletters? Don’t forget to check your spam folder. If our emails arrive in your spam folder, be sure to mark it as not spam.

If you have any issues or questions, feel free to email us at [email protected].

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Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Monica Wright
Monica Wright serves as Vice President of Growth and Engagement for Third Door Media, producers of digital marketing leaders Search Engine Land, MarTech, and the SMX and MarTech Conference series. With 20 years of experience in product and audience development for media companies, she focuses on data-driven growth and consumption that initiates user engagement across multiple channels.