Microsoft Advertising adds HubSpot integration ahead of holiday season
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less manual work.
Topic: Microsoft Outlook
Google Analytics adds hostname allowlists to fight spam traffic
Advertisers can now keep analytics data cleaner by allowing traffic only from approved domains.
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
Why audience engineering is replacing manual targeting in paid media
Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value customers.
How to reduce low-quality leads from Performance Max campaigns
Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
The three AI research modes redefining search – and why brand wins
With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient research.
4 essential tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Microsoft clarifies nonprofit ad grant program status
Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.
20+ ChatGPT alternatives for SEO and content teams
Explore top ChatGPT alternatives for AI writing, coding, and productivity. Compare features, pricing, and use cases in this expert-curated 2025 guide.
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.
Microsoft launches Copilot Pro for $20 per month per user
Copilot Pro gives you the latest features and best models that Microsoft AI has to offer.
How to safelist our event emails
Thank you for signing up to receive our event updates! This page will explain the different ways to safelist our accounts depending on what email client you use — that way, you’ll never miss a message from us. Keep scrolling for specific instructions on how to do just that. Please note that the email addresses […]
Microsoft Target CPA and Maximize Conversions move to general availability
Advertisers across all markets can now use the automated bid strategies to optimize campaigns for "maximum results with minimal effort".
Microsoft Audience Ads announces new AI bid strategies and market expansion
The tech giant is now serving ads to 187 countries around the world.
10 things to eliminate from your life to be more productive at work
For most remote workers, staying productive can be challenging. These tips will help you get more done with less stress.
Microsoft is now putting ads in Outlook mobile
Frustration over the new ads is growing, but to advertisers, they represent new opportunities to get in front of brands in a less competitive space.
MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief
And, it looks like the Cleveland Guardians forgot one very important detail
Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
How to Safelist Our Newsletters
Thank you for signing up to receive our newsletters! This page will explain the different ways to safelist our accounts depending on what email client you use — that way, you’ll never miss a message from us. First, it’s important to note that our newsletters are published in tandem with our sister site, MarTech, so […]
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution.
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad networks
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
Google creates its own antitrust woes with poor communication over search listings
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.
Bing News launches PubHub, a portal for news publishers to submit their sites
Bing News has launched their Bing News PubHub, a place to submit your site to Bing News for inclusion.
Cortana For Android Is Officially Available For Download In US Beta
A month ago, Microsoft’s virtual assistant Cortana became available for download in a pre-beta release. Now, an official US beta version of Cortana for Android is here. An iOS version is coming soon. The full Cortana experience and functionality are available to Windows 10 and Windows Phone users. But because Cortana for Android doesn’t access […]
Yahoo Wants To Syndicate Search To 600,000 Mobile Apps
Flurry gives Yahoo massive mobile reach and developer access.
Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday
Outage seems to have hit around 2:30 pm ET.
Despite Crackdowns, Tech Support Ads In Search Are Still Cause For Consumer Confusion
Just last month, six international tech support scam operators were ordered to pay more than $5.1 million as a result of charges filed by the Federal Trade Commission in 2012. The scammers typically posed as representatives of major technology companies, convinced consumers that their computers were loaded with viruses and got them to fork over […]
Microsoft Buys Skype For $8.5 Billion, Now What?
Over the past week there were rumors that Google and Facebook were both interested in buying Skype. Then Om Malik reported that Microsoft was really the one interested and the Wall Street Journal confirmed yesterday that Microsoft would be paying a remarkable $8.5 billion for the company, making it Microsoft’s largest acquisition to date: At […]
25 Things I Hate About Google, Revisited 5 Years Later
Five years ago, I wrote a story called “25 Things I Hate About Google.” It went viral, to my surprise. I thought it was worth revisiting that story on its five year anniversary, to see how many of those “hates” have been fixed. So let’s dive in!
First Day Review: The Google Chrome OS Cr-48 Notebook
My Google Chrome Cr-48 notebook has just arrived. For my first day with it, I decided a good torture test would be to unplug my Windows 7 machine and see how the Google laptop worked in its place. Let’s go!
It’s Alive: The Google Chrome OS Notebook Launch Event
Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves to be “right” in various ways. A Chrome Web Store has also launched to allow an easier way to run web apps within the Chrome browser itself.
Windows Phones Finally Arrive With Dedicated Search Button
Get in, get out. That’s the idea behind the new Windows Phones: get access to content quickly and “get back to your life.” Personalization and simplicity are also key themes of the new Microsoft mobile experience, which officially launched this morning with speeches from Microsoft CEO Steve Ballmer and AT&T Mobility CEO Ralph de la […]
SearchCap: The Day In Search, November 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: NAR Changes Its Mind: Google Is Not A Scraper Site Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows […]