TikTok is a social media platform that allows users to create short videos using music, effects, and other engagement features. It was released in 2016 and is owned by the Chinese company ByteDance Ltd.
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5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers.
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief
Plus, Google updates Merchant Center product data specifications
Finding the best social media platform for your audience and business
Target your customers and increase your sales with social media marketing.
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can […]
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
7 life lessons on leadership during COVID and beyond
Jeremy Bloom, the founder and CEO of Integrate, shares key takeaways from conversations with extraordinary individuals.
Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more
Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of Facebook, Instagram, Twitter, YouTube, Snapchat and Pinterest. It found that Pinterest users spend 39.2% more on […]
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table.
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in #StopHateForProfit.
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we […]
Life after Google Shopping: Don’t be a one-trick pony
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues.
Search insights and shifting consumer behaviors and trends during COVID-19
Here's a look at automotive and retail verticals to shed light on the search trends and shifts in consumer behavior happening right now.
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok.
TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image.
Introducing the Periodic Table of Digital Commerce Marketing
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
Beyond Google and Facebook advertising: 17 ad platforms you should try
Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.