TikTok is a social media platform that allows users to create short videos using music, effects, and other engagement features. It was released in 2016 and is owned by the Chinese company ByteDance Ltd.
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TikTok’s brand safety center consolidates transparency updates, announcements and partnerships
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Facebook’s topic exclusion controls test rolls out to more advertisers
In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking
The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.
9 ways to level up your search marketing career
Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.
Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country
"In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1," Yahoo! said.
Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more peopling
YouTube ads are the breakout star of Google’s Q3 earnings report
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
Microsoft will shutter LinkedIn in China by the end of the year
The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features.
Search results, but without the search results page; Thursday’s daily brief
Plus, leaked documents suggest Amazon is abusing its position in India.
Google tackles pollution and competitors with Maps updates; Thursday’s daily brief
Plus, the hallmarks of bad content marketing.
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all
Fancy like????… why brands should pay attention to TikTok
Plus, Microsoft’s new credit card ads
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search landscape.
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief
And, Google’s tool to report indexing bugs is now available in the U.S.
Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Plus, how long does your site need to keep redirects?
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search
Another one… another algo update, that is; Friday’s daily brief
Plus, more unskippable YouTube ads
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
Changes for crypto advertising and Twitter gets Fleet Ads; Friday’s daily brief
Plus, come work for Search Engine Land and MarTech
For the first time, full-screen ads arrive on Twitter in the form of Fleet ads
The social media platform is also looking into other full-screen ad formats.
Why less is more when presenting and showcasing your expertise; Thursday’s daily brief
Plus, Facebook and Instagram are rolling out the ability to hide likes.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief
Plus, the “human experience marketer” behind the search marketer
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows
Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief
Plus, nearly half of TikTok users have purchased something they saw on the platform
Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief
Plus, check out our new Google Search Console guide
Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief
Plus, Microsoft Advertising announces new products and features
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers.
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief
Plus, Google updates Merchant Center product data specifications
Finding the best social media platform for your audience and business
Target your customers and increase your sales with social media marketing.
Keep your presentation actionable and 5 other tips for a successful virtual session; Thursday’s daily brief
Plus, Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt