From content creation to content orchestration: How agentic AI changes the role of content strategists
Agentic AI is shifting content strategists from writing copy to orchestrating workflows. Here's what the new role demands and what stays human.
Topic: Small and medium enterprises
AI made content a commodity, but you can harness expertise to stand out
Commodity content blends in and gets ignored. Learn to audit your output, assign AI to the right work, and create content that earns results.
What makes a brand machine-readable in AI search
A review of 19 businesses found the same problem repeatedly: strong expertise buried in content AI systems can’t reliably interpret.
Why good content still loses in Google Search
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
Why the shakeout effect matters in CLV modeling
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Social media beats SEO as SMBs’ top traffic source, survey says
Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.
Can small businesses compete on Google Ads anymore?
With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.
The Google Ads mistakes costing SMBs time and money
From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
Why your content strategy needs to move beyond SEO to drive demand
It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and sales.
44 marketing initiatives where AI alone will fail
Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.
Google slashes Customer Match list minimums in Search Campaigns to 100 Users
Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.
Reddit Ads rolls out new SMB tools to boost campaign performance
Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively.
SMB websites see rising traffic from ChatGPT and other AI engines
ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.
How to do PPC keyword gap analysis
Expand your PPC reach, uncover missing keywords and outsmart the competition with these tips and tools.
Reddit for SMBs: A hidden SEO and engagement goldmine
Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.
Google Ads for SMBs: How to maximize paid search success
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.
How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
AI-generated content: The dangers of overreliance
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.
6 new Reddit Ads Manager features to simplify campaign creation and tracking
The platform now offers new automated tools to help generate ad copy, edit assets, optimize campaign results, manage budgets, and more.
Google expands Product Studio to Australia and Canada
Google plans to roll out the advertising tool to marketers in more countries over the course of the year.
How SMBs are approaching digital marketing in 2024
A new report reveals key digital marketing trends, goals and pain points for SMBs in 2024.
How to make PPC work for SMBs
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.
Survey: Only 26% of SMBs are using AI for marketing
While AI can save SMBs time and money, most SMB owners and decision-makers don't understand how to use AI in marketing.
How to create a link building strategy
Learn the elements of a "good strategy" and a method to map your situational analysis into a strategic link building framework.
Google Product Studio brings AI-generated images to advertisers
This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.
TikTok enhances organic content reach with improved ‘Promote’ features
Promote campaigns were originally launched in 2021 and optimized for video views, site visits, and follows.
This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
4 digital marketing pain points SMBs face today
Advertising hurdles SMBs face – and solutions to level up.
Smart Pages, Microsoft’s free site builder, is now available to US-based SMBs
The company also announced feature updates, including video embeds and integration with Bing Maps.
Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app
The new mobile app features can be used to identify emerging trends and act on them from anywhere.
Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page
The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.
Instagram opens Stories link sticker to all users
If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.
Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief
Plus, Microsoft adds some nifty features to its Smart Page site builder.
Microsoft announces updates to Smart Pages website builder
New features include new cross-Microsoft integrations and data improvements for reporting.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
What clients need from your marketing agency today
Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more.
Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief
Plus, should Google be the content curator AND creator?
5 tactics to scale your agency
Here’s how to overcome the most common agency challenges and grow your operations.
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.