Impact of bad responses in Google Reviews
Received a bad Google review? How you reply matters! Find out how a poor response can negatively impact your business and how to respond effectively.
Topic: Bing Places for Business
How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
9 checks to audit your AI visibility without a paid tool
See whether AI platforms can find, understand, and recommend your business with a manual audit covering entities, content, and more.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
The proximity paradox: Beating local SEO’s distance bias
Struggling to rank beyond your map radius? Learn advanced local SEO tactics—entity building, review semantics, and localized content that beat proximity bias.
Offline SEO: How to build authority beyond the digital space
Local SEO goes beyond your website. Learn how offline signals—reviews, citations, community presence, and word of mouth—boost visibility in search.
New Bing Places for Business is live
A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
Optimizing for Bing Places: Is it worth it?
Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries.
Bing Webmaster Guidelines updated for “conversation mode” and AI
Bing also updated the answers section to incorporate the new AI version of Bing Search.
5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Smart Pages, Microsoft’s free site builder, is now available to US-based SMBs
The company also announced feature updates, including video embeds and integration with Bing Maps.
Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief
Plus, Microsoft adds some nifty features to its Smart Page site builder.
Microsoft announces updates to Smart Pages website builder
New features include new cross-Microsoft integrations and data improvements for reporting.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Local SEO Recommendation: Google Business Profile
If your business is more than just a website, then there is a tool that you need to use. Google Business Profile is a free business listings service which works directly with Google Maps, Google Search, and Google Ads. Google Business Profile creates profiles of businesses which it shares with Search and Maps, and by […]
Local businesses can solicit GoFundMe donations via Bing Places
The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few weeks.
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.
SEO Toolkit
This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]
Types of SEO
Search Engine Optimisation is not really one specific thing – any activity involving working to improve ranking on Search Engine Results Pages (SERPs) can be considered as SEO. It can, however, be broken down into broad topics (which often overlap). It is useful to think of SEO in these terms so you can focus your […]
What is SEO?
SEO stands for Search Engine Optimisation and is the process of improving where your webpages appear on organic (non-paid for) search results pages in search engines. A good way to think about it is that search engines want to show people the best possible search results. The best possible search result would be one which […]
PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
SearchCap: Bing local bots, Yelp conversion & Google I/O recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing launches bots for local businessesMay 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. [Podcast] The […]
Bing launches bots for local businesses
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
SearchCap: Bing Ads Redesign, Tumblr GIF Search & Thumbtacks Google Penalty
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links Thumbtack’s co-founder confirms the company received a Google manual action for links, vows to take the necessary steps to reverse […]
SearchCap: Bing Images & Places, Yahoo Testing & Google Mobile Lite
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Places Adds Several Agency-Friendly Local Business Listing Tools Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more. Is Yahoo Testing Non-Bing Powered Search Results? […]
Bing Places Adds Several Agency-Friendly Local Business Listing Tools
Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more.
SearchCap: The Day In Search, December 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one […]
SearchCap: The Day In Search, December 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: French Court Orders Google, ISPs To Block Or Delist Video Sites The High Court of Paris recently decided that French ISPs and search engines (Google, Yahoo and Bing) must completely block […]
SearchCap: The Day In Search, November 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to […]
Bing Ads Express Available To Agencies, Resellers
As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and companies without websites can […]
SearchCap: The Day In Search, October 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Places Expands To Canada, UK Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing […]
Bing Places Expands To Canada, UK
Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing agencies that work with local businesses there — can use Bing Places to add and manage local business listings for inclusion in Bing’s search results. Before today, Bing Places was […]
SearchCap: The Day In Search, April 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s Guide Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage […]
Bing Relaunches Places For Business
Bing announced they have relaunched the Bing Business Portal under a new name, “Bing Places For Business.” The change doesn’t currently do much with your listings, outside of move the location of where you manage your business Bing Maps listing to bing.com/places. It also removes some features that were available in Bing Business Portal including: […]
SearchCap: The Day In Search, December 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates SafeSearch Filter In Image Search Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less […]