• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEM

Paid Search Growth Coming From North America, Though CPCs Were Flat In Q3 [Adobe]

Adobe's quarterly report finds Bing spend growth outpacing Google in Europe and Asia Pacific regions.

Ginny Marvin on October 21, 2015 at 10:28 am
  • More
ppc-pay-per-click2-ss-1920

Global paid search ad spend increased 10 percent year over year in Q3 2015, according to Adobe’s latest digital advertising report, which looks at billions of aggregated ad impressions across the Adobe Marketing Cloud.

That’s down more than half from the year-over-year growth of 22 percent Adobe reported in Q3 2014. The slower rate of growth was due to sluggish increases in Europe and Asia Pacific, where spend was up seven percent and two percent respectively. By comparison, paid search spend in North America rose 17 percent in Q3 2015. Average cost per click in North America, however, remained stagnant.

Bing Spend Growth Continues To Outpace Google

In Q3 2015, global spend on Bing rose 17 percent, compared to 11 percent on Google year over year. That pace is down significantly from the 39-percent increase in spend Bing saw last year, however. (Google’s year-over-year spend growth in Q3 2014 was 13 percent.)

While both engines saw 19 percent growth in North America, Bing’s growth far outpaced that of Google in Europe and Asia Pacific regions. In Europe, spend increased by nine percent on Google and 19 percent on Bing. In Asia Pacific, Google spend bumped up just two percent, compared to 10 percent on Bing.

Growth and market share are two different things, of course. Across the Adobe Marketing Cloud, Google had 71 percent spend share, Bing 21 percent and Yahoo and others held eight percent of spend share in Q3 2015.

Google CTRs Continue To See Significant Gains

Despite faster spend growth on Bing, Google continues to reign in efficiency. Click-through rates (CTR) improved 16 percent on Google ads versus a seven-percent increase in CTR on Bing.

You can view the complete report here.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Channel: SEMGoogle AdsMicrosoft AdvertisingStatsStats: GeneralStats: Size

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 14, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Become an Experience-Led Business with an Agile CX Tech Stack
  • Transformational CX: Video-Powered Experiences Meet Consumers’ Demands
  • What Customer Experience Means in 2021
  • 4 Ways to Commodity-Proof Your Company
  • Threat report: How are different industries battling cybercrime?
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $99

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok