Your 2027 guide to SEO reporting and tracking
Go beyond rankings and clicks with data connecting SEO performance to revenue, conversions, AI visibility, citations, and business impact.
Topic: Adobe Experience Cloud
Why tracking parameters in internal links hurt your SEO and how to fix them
Parameterized URLs bloat crawl paths, fragment attribution, and dilute link equity. Here’s a cleaner, scalable tracking approach.
Customers want personalized marketing. Why can’t most brands deliver?
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.
How PR teams can measure real impact with SEO, PPC, and GEO
A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
Why first-touch analytics matters more than ever for SEO in 2026
AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue.
MOFU keywords: Your secret shortcut for converting prospects into purchases
MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
How to analyze your marketing funnel and fix costly drop-offs
Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
Generative AI use surging among consumers for online shopping: Report
Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
Safari tightens grip on third-party interactions
Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Most plan to tough out the switch to Google Analytics 4
About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally.
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales.
Create display network exclusion lists with this (free) tool
A tool born out of frustration could save you time managing brand safety.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
SearchCap: Bing Ads CPC, SEO platforms & software & search volume
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make […]
SearchCap: Google local pack ads, Bing Ads scheduling & Google Android offline searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing new look for local inventory ads in place of local packJan 18, 2017 by Ginny Marvin The test is another effort to monetize local queries on mobile. Bing Ads […]
Bing Ads releases Expanded Text Ads globally
Advertisers can create new Expanded Text Ads in Bing Ads or import them from Google AdWords.
SearchCap: comScore data, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link building is a human endeavorMar 22, 2016 by Andrew Dennis The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person. Evangelizing organic […]
Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond
Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.
The Power & Importance Of A Search History Analysis For SEO Recovery
When working with a new client who's experienced a significant traffic loss, it's easy to jump right into an audit. But columnist Glenn Gabe believes you should dig into the search history of the domain first.
Paid Search Growth Coming From North America, Though CPCs Were Flat In Q3 [Adobe]
Adobe's quarterly report finds Bing spend growth outpacing Google in Europe and Asia Pacific regions.
SearchCap: Google AdWords Removes Delete, Right To Be Forgotten Confusion & July 4th
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will […]
Enterprise Social Media Infrastructure Platforms 2013
Table of Contents Section I: Scope and Methodology Section II: Enterprise Social Media Infrastructure Market Overview Section III: Trends Driving ESMIP Adoption Section IV: Enterprise Social Media Infrastructure Platform Capabilities Section V: Choosing an Enterprise Social Media Infrastructure Platform Section VI: Vendor Profiles Section VII: Resources “Enterprise Social Media Infrastructure Platforms” editorial team: Research/Writers: Marji […]
SearchCap: The Day In Search, September 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What Makes You A Best In Class SEO? Survey Says… Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a […]
Guide To Analytics Software Platforms: 25 Analytics Tools Compared
If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, […]
Enterprise Web Analytics Tools 2013: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Enterprise Web Analytics Market Overview Section III: Web Analytics Market Trends Section IV: Enterprise Web Analytics Tool Capabilities Section V: Choosing an Enterprise Web Analytics Tool Section VI: Vendor Profiles "Enterprise Web Analytics Tools" editorial team: Advisory Editors: John Lovett, Senior Partner, Web Analytics Demystified […]
Enterprise Social Media Management Software 2014: A Marketer’s Guide
Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]
Dear Santa, All I Want For Christmas Is A SEM Super Tool
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]