Topic: Asia-Pacific

Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]

Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Mobile search spend nearly doubled, rising 98 percent year-over-year and […]

SearchCap: The Day In Search, May 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be […]

New AdWords T&C Changes For Asia Pacific Region

Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India. Among the changes to the terms is the accommodation of new advertising products and services, including third-party ad serving. AdWords has added new policies around resolving ad serving issues. […]

PPC

Covario: Consumer Electronics Marketers Take Q4 Paid Search Boom Overseas

Holiday shopping for consumer electronics is starting earlier than ever in the Americas, according to new research released by Covario, a search marketing agency that works with large global clients such as Intel, Lenovo, Research In Motion and Adobe. Covario found that, among its tech and consumer electronics clients in the Americas, paid search spending […]

SEO

Google Top Worldwide Search Engine; Baidu Beats Microsoft

comScore has released new figures looking at the most popular search engines worldwide. Google tops the list, with nearly five times as many searches as nearest competitor Yahoo. But the worldwide list does focus attention on some non-US based search players like Baidu and NHN, which owns Korea’s Naver. It also shows Asia-Pacific as the […]