There was really never a question that AdMob was going to be a huge asset and accelerator of Google’s mobile ad efforts. However the acquisition has more than cemented Google’s leadership position in mobile advertising. According to some estimates (IDC, December 2010) Google controls 60 percent of US mobile advertising (search + display). Of the […]
To date Google has not used the mobile handset UDID “device identifier” to target mobile advertising via its AdSense for mobile and AdMob networks. For several reasons that have to do with ad performance, Google has decided to use the device identifier going forward. That will enable the company to do frequency capping, behavioral targeting […]
Earlier this week a Bloomberg/BusinessWeek article appeared under the headline: Apple Threatens Search Giants’ Mobile Ad Shares. It gained a tremendous amount of secondary pickup and discussion for the proposition that Apple had tied Google in mobile advertising revenue. The article relied on IDC estimates to argue “Apple may be gaining share in the U.S. […]
There’s a funny and satirical 1989 British film called “How to Get Ahead in Advertising.” The movie focuses on an ad executive, played by actor Richard E. Grant, who experiences an ethical and mid-life crisis. He develops a boil on his neck, which grows into a literal head (a kind of evil twin) and eventually […]
On Monday when Apple released its iOS 4 software update it changed its terms and privacy policy. One of the provisions of the new privacy terms — though few typically read them — concerns location monitoring and sharing in the background. Here’s what it now says about location: To provide location-based services on Apple products, […]
Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — especially the $750 million (stock) price tag. It also single-handedly boosted the profile of all of AdMob’s competitors. As an almost direct response Apple, […]
In November, Google surprised many when it announced that it was buying mobile ad network AdMob for a massive $750 million in stock, bringing mobile advertising suddenly into the consciousness of people who’d simply not paid attention before: “Hey, maybe this thing IS for real.” Now Apple is reportedly buying another tier one mobile ad […]
The 30-day window for the FTC’s review of Google’s $750 million acquisition of AdMob is now up and the regulatory agency has decided it’s going to take a closer look at the impact of the deal (“second request”) on the nascent but rapidly evolving mobile advertising sector. This means that the FTC will be gathering […]
Just as the introduction of the iPhone changed everything in the consumer world of mobile and helped usher in the era of the mobile internet, the pending Google acquisition of mobile display ad network AdMob is an almost equally significant event for mobile advertising. Over the past few years mobile advertising and marketing have been […]
Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
This morning mobile search provider and ad network JumpTap launched “tapMatch” a new PPC marketplace for mobile phones. It accommodates both display and text ads — including both search and contextual advertising — across major carriers and a range of partner sites in the US and Europe. According to the company it offers the most […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Spotted over the weekend by Garrett Rogers, Google has quietly introduced a new, experimental mobile interface called “LCB” that emphasizes browsing instead of search. Something of a radical approach for Google, which is synonymous with search, the site allows users to get to results in top “local search” categories such as restaurants, travel, transportation, retail, […]
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and JumpTap (mobile), Switchboard and go2 […]
Most of the pieces have been sneaking out over the past month or so. But today Yahoo is formally announcing a range of search upgrades, more Shortcuts, integration of video and photos directly in search results, and Search Assist. Search Assist, which Danny previously wrote about at length, is the centerpiece of the announcement. Search […]
Microsoft has been powering the search box on Sprint for awhile now, and the companies have had a public, strategic relationship since last November. But this evening they announced some new enhancements and mobile services. There are essentially two things being introduced: location-aware mobile search and a rich client download (voice local search) powered by […]
An Ingenio sponsored survey conducted by Harris Interactive, released today, captured a broad range of user attitudes and behaviors toward mobile phones and mobile advertising. The survey polled just over 4,000 adults in the US. Among other things, it confirmed that more people own mobile phones than landlines and that users were most receptive to […]
InfoSpace released a new mobile platform called “mCore.” Designed to help carriers provide a better user experience, the new platform offers mobile search, storefronts, portals and messaging. It’s also modular to enable carriers to use all or part of the platform. Simultaneously, InfoSpace announced Virgin Mobile in Europe and Verizon Wireless in the U.S. as […]
Virgin Mobile USA, which has been working since December with private-label mobile search provider JumpTap, announced that it would add now add local mobile search. Users will be able to type a query and their zip, city or state to get local information. Both search functionality and local content on mobile devices are core, strategic […]
UK based global advertising firm WPP has acquired the publicly traded 24/7 Real Media for a whopping $649 million. The company was previously being looked at by Microsoft (for $1 billion) according to rumor. It follows on the heels of several high-profile acquisitions, including Yahoo’s intended purchase of Right Media and Google’s planned acquisition of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Pay-per-call provider Ingenio has added white label mobile search vendor Medio Systems to its distribution network. In addition to a range of online destinations, Ingenio is working with a number of mobile search sites and providers: JumpTap, Live.com/MSFT, AOL, go2, UpSnap and 1-800-FREE411. Last week Medio put out this release, claiming the be the leader […]
Notwithstanding Microsoft’s own existing speech assets, the Tellme acquisition appears to be complementary and strategic for Microsoft across the board. There were the four principal areas, identified in the release, that would be pursued or enhanced by the acquisition: unified communications, speech platform, software plus services and mobile services and search. Indeed, Microsoft wants to […]
InfoSpace and FAST announced a partnership at 3GSM conference that seeks to marry InfoSpace’s carrier relationships and content expertise with FAST’s search technology and PPC platform on mobile devices. The companies will be offering their new “white label” services and platform to wireless carriers in the U.S. and Europe. That makes the combined InfoSpace-FAST effort […]
Ingenio today is announcing a relationship with “white label” mobile search vendor JumpTap: Ingenio Pay Per Call advertisements appear in response to consumer queries on devices that leverage JumpTap’s carrier-branded offering. Leading carriers, including Alltel, use JumpTap’s mobile search solution to drive revenue while providing a comprehensive mobile search experience for consumers. The Pay Per […]