Get ready for desktop Google Discover with RollerAds
Google Discover is coming to desktop. Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.
Topic: Advertising network
PayPal launching ad network fueled by user purchase data
PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users.
How AI is changing the game for PPC account managers
Spoiler: Less manual work and more strategic thinking. Here's how AI is impacting the daily activities of PPC account managers.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Apple could be building an ad network for live TV
The deal is part of an agreement to stream Major League Soccer games next year.
Google adds documentation on translated search results and ad networks with Google Translate
Have you recently seen Google translate your snippets? Here is how to control it.
Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi
There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
Ad Network Recommendations
If you’re looking for ad network recommendations then look no further than this helpful list we have tested for your convenience. The below ad networks have all been tried and tested on The Online Advertising Guide itself. We can honestly say that each of these is great in its own way. As we continue to […]
Ad Network Recommendation: Monumetric
Disclosure: We have not been paid to recommend this product, although we do use an affiliate link on this page. Everything that is written on this Product Recommendation page is the writer’s honest opinion. For websites running on WordPress (or Blogger), Monumetric is the top choice of ad network by The Online Advertising Guide. […]
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.
Ad Network Recommendation: Media.net
Disclosure: We have not been paid to recommend this product, although we do use an affiliate link on this page. Everything that is written on this Product Recommendation page is the writer’s honest opinion. For growing websites which have passed the 25,000 page views per month mark, it’s time to look for a new ad […]
Introduction To Placing Ads On Your Site
So you finally did it – you made your very own website and are now hoping that fame and riches will follow. Unfortunately, it’s not as easy as just sitting back and waiting. There is still plenty you need to do to grow your site, as well as make money from it. To make money […]
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
CPM Calculator (Cost Per Thousand)
Use this CPM Calculator to calculate the CPM of your campaigns. CPM is the price per 1,000 impressions. Our Cost Per Thousand calculator will also help you work out the number of ad impressions or the cost you would need to hit a specific CPM. Feel free to experiment with different scenarios in order to […]
Conversion Tracking
Setting up conversion tracking is vital to ensure that your ad campaign is performing as well as possible. This means tracking whether your ad is actually leading to the action you want it to, whether that be selling an item, gathering email addresses, or just sending a user to a certain page. How to implement […]
Ad Sizes For Small Sites
If you are a small site adding ad units to your pages then the advice we give you is simple: on every page you should add a 728×90 at the very top, a 300×250 on the top right and a 300×600 in the left or right-hand column. If you’re on a desktop computer, you may […]
Demanding Compensation
Due to the complex nature of online advertising, ad campaigns often deliver slightly differently to what it says on the IO. You can either be gracious about this and just let a publisher/network deliver the best it can, or you can demand compensation. If you demand compensation, you may be unnecessarily burning your bridges. While […]
Broken And Dishonest Ads
Some ads will not work or may cause problems on your site, but this is not something to be overly worried about. Broken and dishonest ads aren’t nearly as common as they used to be due to standardisation. But with the near-infinite combination of web designers, ad designers, ad servers, computers and browsers at play […]
Jargon & Dealing With Ad Networks
Dealing with ad networks that contact you out of the blue can be confusing. Online advertising unsurprisingly uses an intense amount of jargon, of which we have tried to use as little as possible when explaining it (and we apologise that we haven’t been able to get rid of it entirely!). It’s basically harmless up […]
Click Fraud
Click fraud is the process of generating disingenuous clicks. It can take place anywhere along the ad buying/selling chain, for example: Ad agencies who want to impress their clients so click on their ads a lot to drive up CTR Website owners who want to impress Ad Networks/Advertisers so click on their ads a lot […]
Fill Rate
Fill Rate means the number of ad impressions that actually deliver ads out of the times an ad was requested by an ad server. It can be used to measure any situation where an attempt is being made to place ads on the internet, for example: The number of placements on a website that successfully […]
Reskin
A reskin is a branded image that replaces the background of a website. It literally means putting a temporary skin for an advertiser over the top of your website’s design (hence the term re-skin). Often sold as part of a Sponsorship or Homepage Takeover, these ads can be very effective if costly. Reskins are always […]
What Ad Networks Want
It’s not exactly the plot of a Rom-Com, but what ad networks want is to make money from you, and to do that they have to make money with you. Signing up with an ad network is a partnership you enter into, and being thus there is some work you should do on your end to […]
Advanced Setup
Once you’ve got your ad network tags working on your site, you have done the hard part. There are many more things you can do in terms of having a more advanced setup, but these should wait. Don’t jump into adding anything new until you are sure that your initial setup is working fine – […]
How Much Money Can I Make?
Last updated June 2023 Everyone wonders how much money they can make when first starting up a website. It’s only natural to daydream about your potential future levels of success, after all. Unfortunately, finding out a reasonable estimate for your website’s earning potential can be quite difficult. People will brag about good results but keep […]
Which Ad Network?
Choosing which ad network you join can be quite overwhelming. Each one will offer you the moon, so how do you decide which one to trust? Unfortunately, the answer isn’t as simple as us just pointing at the best one and telling you to go with them. You see, there are more ad networks out […]
Setting Up Ads
When you are thinking of setting up ads for your first ad network, the general recommendation is to choose Google AdSense. The criteria for deciding on your first ad network if you are a small site are laid out here, but even when your site is larger we believe it makes sense to start with AdSense. […]
Why Use Ad Networks?
To make money out of your website you basically have three options: sell products or services, charge for access to your site, or use online advertising. The first option is great if you can do it, the second is bad for the web (in our opinion) and the third is difficult. Luckily for you, you […]
AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile
AT&T Interactive released its Q1 2012 “Local Insights Report” (.pdf) earlier today. The report covers search activity on AT&T Interactive’s various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data in the report are gleaned from more than 190 million monthly searches across the network. Below are the overall […]
Russia’s Search Engine Yandex Steathily Moves West
Yandex now has deeper cash pockets following its IPO -- so where and in what type of expansion is the company going to expand? Moving west and south perhaps? There are good competitive reasons why Yandex needs to take its battle with Google to other markets -- but it also needs to be secure at home -- in Russia.
Why Is The Yahoo/Microsoft Ad Deal Going Wrong? Advertisers Share Their Views
Last week’s Yahoo earnings report showed another decline in search revenues for the once-strong search player, and it’s blaming the latest figures on the Microsoft relationship. Is this right? What could they do better to attract marketers, and more of their dollars, to the search alliance? I reached out to a few folks who live […]
OneRiot Shutters Real-Time Search Engine, Focuses On Ad Network
OneRiot, one of the early entries in the real-time search space, has shut down its consumer-facing search engine that was previously available at OneRiot.com. The company has announced that it will instead focus completely on its advertising network. “Realtime search is still very important to us,” writes OneRiot CEO Tobias Peggs. But he says the […]
Google Finally Reveals How Much It Keeps From AdSense
The Google AdSense blog announced the exact revenue share they give publishers for placing AdSense ads on their web site. In the upcoming months, Google promised to show the revenue share within the AdSense interface reports. Google broke down the revenue share in two categories so far: (1) 68% revenue share for content ads, the […]
OneRiot Launches RiotWise Ad Network For Real-Time Search
OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch follows a pilot phase that the company says was successful in allowing developers to monetize mobile apps, desktop clients, social search engines, and similar applications. Partners during the pilot phase included Digsby […]
SearchCap: The Day In Search, November 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News For iPhone Gets Redesign The Google Mobile Blog announced Google News on the iPhone, Android and other smart phone devices has a new design. The new design looks more […]
Google Formally Announces New DoubleClick Ad Exchange
DoubleClick’s advertising exchange has been in the works since at least 2007 and before Google acquired the company. But this morning Google is formally announcing the new DoubleClick Ad Exchange, which reflects a milestone of technology and platform integration between Google and its DoubleClick unit. Google sees this an an opportunity to attract more display and […]
JumpTap Launches Advanced Mobile PPC Marketplace
This morning mobile search provider and ad network JumpTap launched “tapMatch” a new PPC marketplace for mobile phones. It accommodates both display and text ads — including both search and contextual advertising — across major carriers and a range of partner sites in the US and Europe. According to the company it offers the most […]
Savvy Advertisers Get Vertical For Local Results
In a struggling economy, there is even greater competition among businesses for the almighty dollar. It is the epitome of the expression “survival of the fittest” when you see which businesses will close shop and which will find ways to succeed. What ultimately separates the two is the ability to see the opportunity in an […]
SearchCap: The Day In Search, September 15, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.