SearchCap: DMOZ shutting, AdWords price extensions expands & Bing Ads editor for Mac

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads Editor for Mac is now available to everyone
  Mar 1, 2017 by Ginny Marvin

  The highly requested desktop tool is now out of beta.

• The value of search across the modern consumer decision journey
  Mar 1, 2017 by Christi Olson

  Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.

• Do you know what a mobile crawl of your site looks like?
  Mar 1, 2017 by Eric Enge

  Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.

• AdWords Price Extensions now live on all devices
  Mar 1, 2017 by Ginny Marvin

  Show prices for types of products and services in text ad extensions on desktop as well as mobile.

• RIP DMOZ: The Open Directory Project is closing
  Feb 28, 2017 by Danny Sullivan

  As of March 14, DMOZ will no longer be available.

• Intro to Agile Marketing: Work faster and smarter by changing how you work
  Feb 28, 2017 by Digital Marketing Depot

  Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market for ideas, products and campaigns. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter extends abuse blocking to main timeline, puts offenders on timeout
• Link free or die
• Sharing is caring: Click share and post-holiday shopping success
• The new customer marketing lifecycle in the Engagement Economy
• Event-oriented vs. always-on: The campaign tactics that work
• Want stronger content? 7 steps to truly understanding your audience
• 4 tips for creating epic nurture campaigns
• Totango rolls out first chatbot for customer success
• How Facebook Messenger bots can now push out native, episodic content
• Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ consumers
• A better way to build martech software
• YouTube debuts TV subscription service, at $35 a month for 6 accounts

Search News From Around The Web:

Local & Maps

• 4 Ways To Drive In-Store Traffic With Google Maps, geomarketing.com

Link Building

• Awesome Link Building Campaigns to Mimic This 2017, Business 2 Community

Searching

• Mastering Google Search Operators in 67 Easy Steps, Moz
• Report: Google Answers, Knowledge Cards & Live Results Hit 50% Of Google’s Results, Search Engine Roundtable

SEO

• 3 Common Google Penalties & How to Recover From Them, Search Engine People
• Metadata and SEO part 1: the head section, Yoast
• Reduce Load Time & Increase Google Crawl Budget, Search Engine Roundtable

SEM / Paid Search

• A quick recap of the international session of PPC Masters in Berlin, State of Digital

Search Marketing

• How to Optimize for Seasonal Keywords, Search Engine Journal

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.