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Search Engine Land » Google » Google Algorithm Updates » SearchCap: Google featured snippets, Bing Ads audience segmentation & link building

SearchCap: Google featured snippets, Bing Ads audience segmentation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Barry Schwartz on January 30, 2018 at 4:00 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google publishes comprehensive guide to featured snippets
    Jan 30, 2018 by Barry Schwartz

    Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.

  • What to get right before launching a global business
    Jan 30, 2018 by Thomas Stern

    Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

  • Channel your inner explorer to find link-building prospects
    Jan 30, 2018 by Julie Joyce

    Columnist Julie Joyce shares tips and tricks for finding link-building prospects

  • How to use brand mentions for SEO, or the linkless future of link building
    Jan 30, 2018 by Sponsored Content: Awario

    Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]

  • Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze
    Jan 30, 2018 by Ginny Marvin

    Advertisers can quickly see performance by audience and benchmark against non-targeted users.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

  • Recognizing the subtle signs that point to possible ad fraud
  • Customer loyalty: A key ingredient for successful local search results
  • Survey: Amazon, Google top SMB ‘Trust Index’
  • The 5 Big Disruptions to Marketing in 2018
  • Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
  • Cisco study: Data privacy issues can delay sales
  • Educators, doctors and kid advocates call on Facebook to end ‘Messenger Kids’
  • Bringing creative in-house: 8 steps for avoiding disaster
  • How to use brand mentions for SEO, or the linkless future of link building
  • 5 New Year’s resolutions for your PPC campaigns
  • Facebook will prioritize local news while still de-prioritizing news overall

Search News From Around The Web:

  • 7 Mobile-Friendly Navigation Best Practices, BruceClay.com
  • Apple rolls out transit directions in Milwaukee, Wis., and Omaha, Neb., Apple Insider
  • How Google May Determine Similar Local Entities, Go Fish Digital
  • Beginner‘s Guide to Identifying and Recovering from a Google Penalty, SEM Rush
  • Do not (blindly) trust Ahref Domain Rating (DR), Waimea.dk
  • Google Says Our Search Algorithms Don’t Try To Figure Out Reading Levels, Search Engine Roundtable
  • How to get more Google customer reviews on Google Maps?, Vertical Leap
  • How to Pitch Your SEO / Marketing Tool to Me, SEO Smarty
  • Marketing Predictions for 2018: The Future of SEO & Content, Conductor
  • What is multilingual SEO?, Yoast

New on Search Engine Land

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    We’ve crawled the web for 32 years: What’s changed?

    GA4 isn’t all it’s cracked up to be. What would it look like to switch?

    What to look for in a technical SEO audit

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

AmazonAppleGoogle Algorithm UpdatesLink BuildingSEO

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