SearchCap: Google Search Queries, Mobile Snippets & Bing Ads Lag

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads Reduces Campaign Reporting Lag To 1 Hour

  Impression and click performance data is now delivered much faster.

• Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report]

  Revenue rose 50 percent year-over-year, just beating out Black Friday’s revenue gains of 49 percent according to Kenshoo.

• Google Analytics Rolling Out “Trash Can” Feature To Help Users Recover Deleted Data

  New feature will save views, properties and accounts for 35 days after they have been deleted.

• Download Legacy PLA Product Target Data Prior To March 23

  Google will be removing auto target tab data from old product listing ad campaigns.

• 5 Essential SEO Techniques To Master In 2015

  SEO has truly come into its own as a marketing channel, but columnist Jim Yu argues that that doesn’t mean we should rest on our laurels.

• Google Mobile Search Descriptions Now Say If You’re Blocking Google

  Yet another reason not to block JavaScript, CSS, etc from Google. It may negatively impact your snippet in the mobile search results now.

• Google Seeking Testers For Search Queries Report In Webmaster Tools

  Google is working on a new search queries report in Google Webmaster Tools. Do you want to test it out? read on…

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Pinterest Is Now Pushing Promoted Pins Into Users’ Home Feeds
• Google Analytics New “Trash Can” Feature Saves Deleted Data
• From Speculation To Actual Sales, Facebook Debuts Conversion Lift Measurement
• With A Mobile Surge, Facebook Extends Dominance In Social Logins
• The Definitive Guide To Pinterest For E-Commerce
• AAPL Earnings Preview: Samsung Gains On iPad, But Apple Still Dominates
• 4 Underused Data Points For Conversion Optimization
• Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device
• ‘Twas Not Lizards Nor Blizzards That Took Facebook Down
• Facebook & Instagram Went Down For An Hour Overnight
• Snapchat Launches “Discover,” Presents Stories From Advertisers To View
• Highlights From MSFT Earnings: Surface Sells, Bing Revenue Up, Windows Struggles

Search News From Around The Web:

Local & Maps

• Attend the Visualizing Big Data on Bing Maps Webcast, Bing Maps Blog

Searching

• Google Adds Book Carousel & Makes Changes to Book Related Knowledge Graphs, The SEM Post
• Introducing Power Search: It is Google for Stories, Building Feedly

SEO

• 6 Broader Business Questions to Inform Your SEO Strategy, komarketingassociates.com
• Easy SEO You Can Do for Your SaaS Website Right Now, SEMrush Blog
• Free SEO Tool for Competitive Research from Bruce Clay, Inc., BruceClay.com
• Google Looking For Topics For Their Google News Publisher Newsletter, Search Engine Roundtable
• Google Says Weekend Update Was Not Penguin Or Panda, Search Engine Roundtable
• Google Webmaster Tools: Search Appearance, Yoast
• Has SEO Changed? 11 Years in SEO, koozai.com
• How to Avoid Google Penalties: Twitter Chat #12, SEMrush Blog
• SEO Algo Updates Part 2 with Todd Malicoat & Charlie Ellis, Certified Knowledge
• Using Structured Data? Your Website Could Lose Traffic, Bill Hartzer

SEM / Paid Search

• For The Best PPC Ads Change Your Focus, PPC Hero
• Video: Will Yahoo Rock PPC Campaigns in 2015?, RKG Blog

Search Marketing

• For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle), Moz