SearchCap: Responsive display ads roll out on Google, Bing Ads update, register for SMX East & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google responsive display ads roll out as new default display format
  Sep 11, 2018 by Ginny Marvin
  Advertisers upload their assets and leave the ad creation to Google’s algorithms.
• Why isn’t my fabulous content attracting quality links?
  Sep 11, 2018 by Julie Joyce
  Not getting anyone to respond to your link outreach emails? Here’s a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.
• Book now for SMX East — Rates increase next week!
  Sep 11, 2018 by Search Engine Land
  Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Register by this Saturday to save over $300 off an All Access pass. Why pay more next week for the exact same ticket?
• Bing Ads enhances Overview tab, makes it easier to save, share reports
  Sep 10, 2018 by Ginny Marvin
  Updates include the ability to add or exclude search queries from the Overview tab.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
  Sep 11, 2018 by Amy Gesenhues
  Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include holiday specific templates.
• Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
  Sep 11, 2018 by Barry Levine
  The enhancements are intended to improve sales flows and marketing insights.
• HubSpot adds on-board video capability with Vidyard integration
  Sep 11, 2018 by Barry Levine
  Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard.
• Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign
  Sep 11, 2018 by Greg Sterling
  Nike success may embolden other brands to take stronger social and political positions.
• Oath combines its ad tech assets under new Oath Ad Platforms brand
  Sep 11, 2018 by Ginny Marvin
  The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.
• Adobe: 47% of smart speaker owners using device in shopping process
  Sep 11, 2018 by Greg Sterling
  Another survey finds significant numbers of consumers using smart speakers for product research and purchases.
• Ready your budgets, advertisers, Facebook Stories ads are coming
  Sep 10, 2018 by Amy Gesenhues
  Facebook Marketing Partners are currently being offered the opportunity to let clients beta test the new ad units.

Search News From Around The Web:

• Does hypnotizing somebody for links break the webmaster guidelines?, Reddit
• Going Premium: Is Google Analytics 360 Worth It?, Seer Interactive
• Google Home sometimes asks for verbal feedback after commands, responses, 9to5Google
• Google says: Company name in every page title ‘not bad’, Twitter
• How To Set Up Remarketing In Bing + 5 Reasons Why You Should, Klientboost
• Optimize your AMP pages for high ad viewability rate or high ads served, Medium
• Technical SEO: 9-Step Guide to a Full Technical Site Audit, Link-Assistant
• Using Google Acquisition Reports to Know Where People Are Coming From, Business 2 Community
• Using The Overview Tab to Optimize A Bing Ads Account, PPC Hero

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.