SearchCap: The Day In Search, April 11, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• Search Engines
  Unite On Sitemaps Autodiscovery
  Last November, Google, Microsoft and Yahoo united to support sitemaps, a
  standardized method of submitting web pages through feeds to the search
  engines. Today, the three are now joined by Ask.com in supporting the system
  and an extension of it called autodiscovery. This is where the major search
  engines will…
• Jupiter Finds
  Increased Demand For Local SEM
  Kevin Newcomb at SEW writes up new findings from JupiterResearch’s regular
  search marketing survey. The findings are broad and written up in some detail.
  But for purposes of this post, I’m focused on the local angle. Similar to
  earlier SEMPO survey results, released in January, there’s increasing marketer
  interest in…
• Reprise Media
  Acquired By Interpublic
  A quick heads-up and congrats to the gang at Reprise Media, which has now been
  acquired by global advertising company Interpublic. Reprise will remain an
  independent company within Interpublic, as part of the newly formed Futures
  Marketing Group. Reprise will be the first company to reside within FMG. Other
  assets…
• Search Engine
  Strategies New York 2007 Coverage: Day 2
  Below, a recap of coverage out of the second day of the Search Engine
  Strategies conference in New York this week, from items spotted across the
  web. See also coverage from Day 1 here. Note that some sessions below may have
  happened on the first day but only were written…
• Google
  Publishes Papers On Clickbots
  Last night the Google AdWords blog announced a paper they published named The
  Anatomy of Clickbot.A. The paper was rewritten by Neil Daswani, Michael
  Stoppelman, and the Google Click Quality and Security Teams. Here is the
  abstract: This paper provides a detailed case study of the architecture of the
  Clickbot.A…
• Q&A With
  Microsoft Live Search General Manager Derrick Connell
  It’s hard to believe, but it’s already been more than a year since Microsoft
  Live Search launched. At the time, I remember being impressed with the
  functionality of the product, and thinking to myself, "this ought to heat up
  the game some—it’ll be interesting to see how the competition…

Search News Headlines From Elsewhere

Applications & Portal Features

• 
  May 31 is Google Developer Day, Official Google Blog

Business Issues

• 
  Google – The Ultimate Money Making Machine, Read/Write Web

Paid Search & Contextual

• 
  There are Inconsistencies in Google Adwords Minimum Bid Prices, PPC Lab
• 
  Redesigned AdWords Campaign Summary Page, PPC Discussions
• 
  MSN adCenter Update Coming Soon, Search Engine Watch Blog
• 
  Yahoo! announces Affiliate Advisory Board, Vinny Lingham
• 
  AdWords system maintenance on April 14, Inside AdWords
• Why Google Loses Sleep Over the Digg Effect,
  Technology Evangelist
• 
  Myspace Takes Further Action To Protect Trademark, Redfly Marketing

SEM Industry

• 
  Third Batch of SEM Scholarship Entries Posted, Marketing Pilgrim

SEO & SEM

• 
  Linkbait 2.0: The Soul of Linkbait (Part 2), Marketing Pilgrim
• 
  A Hot Topic: Getting Burned by Flash and Session IDs, Search Engine Watch
• The
  power of links – non-indexed pages out-ranking optimised ones, Search
  Engine War

Social Media

• Five Ways to
  Mark Up the Web, TechCrunch
• Breaking news: Posting from Photobucket to MySpace, Photobucket
• Photobucket
  Protests MySpace Blockade; MySpace Claims Posts Violate Policy,
  PaidContent.org
• Exclusive
  Screenshots: Spock’s New People Engine, TechCrunch
• 
  Two New Ways to Mine for Twitter Gold, Micro Persuasion

Video, Audio & Image Search

• 
  BooHooTube: SNL Creator Lorne Michaels Kvetches About NBC-YouTube Relationship,
  Google Watch

Other Stuff

• Google
  Self-Censors Criticism of China Olympics, Google Blogoscoped
• 
  Google Trends’ Obama-meter, Google Watch