From pre-Google SEO to AI: What Heather Lloyd-Martin says still matters
After recessions, algorithm shifts and AI disruption, this search veteran explains why persuasive, people-first content endures.
Topic: Search Engine Strategies
In memoriam: A tribute to Bruce Clay
A longtime search leader’s final industry conversation explores AI, content structure and the evolving craft behind ranking well.
Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the industry.
Video: Detlef Johnson on SEO for developers
The longtime developer and SEO is working to bring the disciplines together.
Opinion: Congress needs to do their homework on search engines
During a Dec. 11 hearing, congressional representatives questioning Google's CEO demonstrated their lack of knowledge about how search engines actually work.
Search community mourns loss of veteran link builder Eric Ward
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a “link builder,” and he gave the first comprehensive presentation I ever saw on the topic — at a Search Engine […]
SearchCap: Bing Updates Android App, NameCheap’s New Domain Search & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Updates Its Android App With A New Look & Faster Performance Bing has rolled out a new look and feel for its Android app, claiming the updates make it more […]
After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back
Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. […]
Search Convergence In SF: Matt Cutts, Danny Sullivan, Mike Grehan & Brett Tabke
It might be more than foggy in San Francisco this morning, as Brett Tabke of webmasterworld.com said after I took this picture, “that was a twilight zone moment for me”. It must have been interesting feeling for him then about 10 minutes later when Mike Grehan invited him and Danny Sullivan on stage to have […]
Keyword Research and Copywriting
Keyword Research and Copywriting [flv:https://searchengineland.com/video_assets/bootcamp/keyword-research.flv 364 264] The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This […]
SearchCap: The Day In Search, August 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: De-Mystifying Cost Per Action and Its Impact On Search Marketing: Webcast next Tuesday Next Tuesday at Search Marketing Now, Jeremiah Andrick, Online Customer Acquisition Manager at Logitech will discuss Cost Per […]
SES SF Live Blogging Recap: Day Three
Below is the live blog coverage of the sessions given today at the Search Engine Strategies San Francisco conference. If you are aware of other live blog coverage, feel free to link to them in the comments. 4 Ways To Build Instant & Sustainable Trust Online, AIM Clear Blog Advanced Keyword Research — SES San […]
SearchCap: The Day In Search, August 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Dominated By One Domain Is it a test? Is it a bug? Is it a permanent change to Google’s search results? No one knows, and Google hasn’t answered […]
SES SF Live Blogging Recap: Day Two
Below is the live blog coverage of the sessions given today at the Search Engine Strategies San Francisco conference. If you are aware of other live blog coverage, feel free to link to them in the comments. Bing: A Powerful New Choice in Search — SES San Francisco, BruceClay.com BJ Fogg SES SF Keynote: Technology […]
SearchCap: The Day In Search, August 18, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Market Share Steady In July: Hitwise There’s little change in the latest search engine market share numbers from Experian Hitwise. The company announced its stats for July 2010 today, […]
SES SF Live Blogging Recap: Day One
Below is the live blog coverage of the sessions given today at the Search Engine Strategies San Francisco conference. If you are aware of other live blog coverage, feel free to link to them in the comments. Content Marketing Optimization — SES San Francisco, BruceClay.com Deep Dive Into Analytics: When Bounce Rate No Longer Floats […]
SES New York Day Two Coverage
SES New York 2010 has now completed the second day of sessions and below is the live coverage I have found for the event. Advanced B2B Search Marketing from SES NY 2010, Search Engine Roundtable Automating Twitter, outspokenmedia.com Automating Twitter from SES NY 2010, Search Engine Roundtable Avinash Kaushik Keynote – Be Awesome: Ideas for […]
SES Day One Coverage
The SES New York show just completed their first day of conference sessions. Below is a listing of all the conference blogging I have found throughout the day. 10 Things To Supercharge Your SEM Campaigns in 2010 from SES Y 2010, Search Engine Roundtable Achieving Success with Improved Ads Quality from SES NY 2010, Search […]
SearchCap: The Day In Search, March 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Hits All-Time High Market Share: Nielsen The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market […]
When Big Brands Meet Social Media – Part 2
How will big brands will successfully latch onto social media and use it intelligently as marketing channel going forward? Read on for how we're doing it at Yahoo.
SearchCap: The Day In Search, March 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, December 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Departures & Changes: Natala Menezes, Kevin Ryan & Lisa Barone
Three people in the search marketing space have had job changes this week: Lisa Barone, Kevin Ryan and Natala Menezes. Below, a look at where they are heading.
SearchCap: The Day In Search, August 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Day Four: SES San Jose ’08 Recap
Day four of the Search Engine Strategies San Jose show is now over, which concludes the show. If you missed our earlier recap, you can see them at days three, two, and one. Below is a recap of all the blog posts that I have found, covering the day’s sessions, news and activities:
SearchCap: The Day In Search, August 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Day Three: SES San Jose ’08 Recap
Day three of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found covering the day’s sessions, news and activities:
SearchCap: The Day In Search, August 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Day Two: SES San Jose ’08 Recap
Day two of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found covering the day’s sessions, news and activities:
SearchCap: The Day In Search, August 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Day One: SES San Jose ’08 Recap
Day one of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found covering the day’s sessions, news and activities:
SearchCap: The Day In Search, June 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SES NY Day Four Coverage Recap
Search Engine Strategies day four, the last day, is now officially over. The live bloggers should have put down their ‘pens’ by now, so I thought I share the final day’s live blogger sessions. Before doing so, I wanted to personally thank all the live bloggers from aimClear Blog, Alt Search Engines, Andrew R H […]
SearchCap: The Day In Search, March 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SES NY Day One Live Coverage Recap
The first day of SES NY is now complete. Here is the live blogging coverage I found throughout the day for the event. I’ll add any new coverage to tomorrow’s recap.
Yahoo Partners With 3rd Party Click Fraud Company, Click Forensics
Yahoo and Click Forensics have partnered to combat click fraud together. The partnership was announced on the Auditing Paid Listings and Click Fraud Issues panel at SES NY today. Yahoo said: Click Forensics will allow advertisers to securely share relevant account information, such as site-side click behavioral data, with Yahoo!. Industry analysts like Dr. Tuzhilin […]
SearchCap: The Day In Search, March 13, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.