SearchCap: The Day In Search, April 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Breadcrumb Trails Come To AdWords

  Display URLs on AdWords search ads are getting another element — breadcrumb trails, a set of links next to the URL that lets users navigate directly to relevant sections of a site. An example of a breadcrumb trail would be “Apparel > Women’s Clothing > Tops > Sweaters.” As with organic breadcrumbs, the breadcrumbs displayed […]

• Six Degrees Of SEO Bacon & B2B Link Building Q&A

  Several weeks ago, I had the privilege of being part of a Search Marketing Now (SMN) webinar, it was sponsored by Optify and focused on B2B link building tactics. Scott Fasser, Director of Customer Experience at Optify and I shared a number of B2B linking tactics and then hosted a lively Q&A session. We ran out of time and […]

• What’s In A Word? The Critical Role Of Keyword Selection For Business Growth

  Marthe types the word “Melkeallergi” into Google.no, searching for information about a health condition she’s worried about. In her discussion group for Norwegian school moms, one parent suffered from stomach cramps just like she did, and mentioned the diagnosis of “milk allergy“. “Could this be what I have, too?” Marthe wondered, and decided to find […]

• Contingency Plans: The One Thing Mike Tyson Wants You To Know About Enterprise SEO

  Before we get to the everyone’s favorite collector of white tigers and facial tattoos, it is important to set the stage with another heavyweight. “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” – Eric Schmidt, Former Google CEO and current Chairman of the Board, Google. For the last […]

• How To Prioritize The Long Tail With Twitter

  Lately, Twitter has been on my mind. Not only because I am speaking about it at SMX Toronto, but also because I have been trying to come up with new strategic ways to use it for clients in order to enhance their SEO efforts. For me, and I suspect for others as well, one of […]

• See Who’s Speaking at SMX Advanced – Only 70 Tickets Left

  We’ve got just a few tickets available for SMX Advanced, June 5-6 in Seattle. Register now to ensure you’ve got a ticket for the conference created for experience search marketers. SMX Advanced features one-of-a-kind sessions. See the agenda. Over 75 of the world’s most knowledgeable search marketers will present. They’re selected based on ability and […]

• New Search Engine Attrakt Focuses On Curated Content

  Ever amassed a collection of Web bookmarks on a particular subject and then wanted to search through their contents? Delicious users will be familiar with link curating and sharing, but there’s no ability to actually search the contents of the bookmarked pages and sites. A few Florentines, mostly former colleagues from the Italian internet company […]

• Google Zipper Logo Celebrates Birthday Of Inventor Gideon Sundback

  When you visit Google on April 24th, you will see a huge zipper down the middle of the Google of the logo. The logo is to commemorate the birthday of Gideon Sundback, the man who invented the zipper. He was born 132 years ago on April 24, 1880 in Sweden. In 1905 he immigrated to […]

• Google Testing “Trusted Stores” Badges On Search AdWords

  Google is testing the effect of adding “Trusted Stores” badges to qualifying advertisers’ search ads, as it considers deploying the badges more widely. The experiment was first reported by Internet Retailer. A Google spokesperson, asked to comment on the test, sent a statement that said: “As part of the Google Trusted Stores program, we’re currently […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Apple Posts Q2 2012 Earnings: Their Profits Exceed Google’s Revenues
• Amazon, Nevada Agree On Sales Tax Collection
• New “Devices” Area In Google Play Sets Up Coming Tablet Sales
• The “Storage Wars” Begin As Google Drive Finally Arrives
• More Facebook Insights: How To Calculate 30 Day Metrics
• Fear, Reverence And Drama: The Enemies Of Integrated Search
• Quora: We’re Not Just About Tech Content, You Know?

Search News From Around The Web:

Applications & Portal Features

• Gmail, now with 10 GB of storage (and counting), Official Gmail Blog

Business Issues

• Google’s Schmidt set to testify in smartphone trial, Reuters

Local, Maps & Mobile

• Bing Business Portal Prepping Two New Features: Marketplace & Lists, Small Business SEM
• Galaxy Nexus now on sale in Google Play, Official Google Mobile Blog
• Google Wallet now available on three new phones, Google Commerce
• Street View comes to Ukraine, Google LatLong

Link Building

• How the Web Uses Anchor Text in Internal Linking [Study], Search Engine Watch
• How to build backlinks for Google’s latest ranking algorithms, SEOprofiler Blog
• How To Remove Unnatural Links & Rank Again In Google, Search Engine Roundtable
• How to seduce your readers & woo – bait – links, SEO Copywriting

Searching

• Data Bonanza: Harvard Library Making Nearly 100% of Their Catalog Records Open Access, More than 12 Million Records Released, LJ INFOdocket
• New York Public Library Launches John Cage Digital Archive, LJ INFOdocket

SEM Industry

SEO & SEM

• Advanced PPC: Optimizing for Per Visit Value, PPC Hero
• Give searchers a second chance with a custom 404 page, internetmarketingninjas.com
• Google Allows Spam in Rich Snippets with Schema.org, cpcstrategy.com
• Google Testing Over Optimization Filter Again? More Signs Of Changes., Search Engine Roundtable
• How To Avoid SEO Disaster During a Website Redesign – Top Marketer Concerns, Search Engine Journal
• How to Identify Search Engine Penalties, Search Engine Journal
• How We Managed to Benefit from the Panda Updates, SEOmoz

Social Media

• Increasing Like Button Clicks on Informational Sites, Calum Shepherd

Web Analytics

• More ways to measure your website’s performance with User Timings, Google Analytics Blog