SearchCap: The Day In Search, August 28, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Are You Giving Your SEO Enough Information to Succeed?
  Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link profile of a website. I think of that post nearly every time someone asks for SEO advice because the field has grown so complex that…
• 
  Google & Mozilla Extend Default Firefox Search Provider Deal
  TechCrunch reports Google has extended the Mozilla deal an additional three years, to 2011. The deal will continue to ensure Google is the default search engine on Firefox in exchange for huge sums of cash. The deal comes the day after Microsoft released a beta of IE8. Do note that…
• 
  Veoh Decision Good News For Google, Potentially Bad News For Viacom In YouTube Litigation
  Online video destination Voeh Networks was sued in 2006 for copyright infringement by IO Group (an adult video producer). The facts in the case and claims are generally similar to those of Viacom vs. YouTube. Yesterday a federal District Court judge in California issued a ruling that, barring an appeal…
• 
  Google Testing Two Videos On One Web Search Result
  Ever since the launch of Google Universal Search, Google has been showing videos in the web search results. But sometimes, there are more than one video shown in the web search results and, in many cases, those multiple videos will take up the space of 2 or more of the…
• 
  Google Gives Google Apps Users Credit & Adds Communication Policies
  Earlier this month, Google’s popular email service had a major outage. News.com is now reporting that Google has responded to Google Apps Premier users with a credit and a promise to provide better communication tools in case this happens again….
• 
  Search & Internet Explorer 8
  After finally getting the new Internet Explorer 8 beta installed (demands to upgrade Windows, verify Windows, sigh), I spent some time playing with the new search functionality and checking to see if Microsoft was going to try to stack the deck in its favor with the new browser. So…

Search News From Around The Web:

Applications & Portal Features

• Get your Blogger following fix (in Reader), Official Google Reader Blog
• Google "Send to Phone" Gone – Where to Find Free Texting Now?, Inquisitr
• Google announces Android Market for phone apps, News.com
• Little things that matter, Official Gmail Blog

Business Issues

• Google to Start Yahoo Deal by October, Schmidt Says, Bloomberg
• Google’s Cost Per Query, beu blog
• Microsoft’s Live Search Cashback Scheme Fails To Move The Market Share Needle, TechCrunch
• More Yahoo Senior Exec Defections: Steve Boom and Todd Teresi, TechCrunch

Local, Maps & Mobile

• Just When You Think You’ve Seen It All…, Google LatLong
• The risks of using Google Maps – Funny picture!, Funny Potato
• Android Market: a user-driven content distribution system, Android Developers Blog
• Empowering users to map their worlds, Official Google Blog
• GPS trails in Google Earth, Google LatLong
• Mobile Phones See Slower Growth, Wall Street Journal
• Mobile Search Performance Revealed, altsearchengines.com
• Virtual Earth 6.0 Auto-Upgrade Postponed, Virtual Earth, An Evangelist’s Blog

Link Building

• Forget linkbait, just copy Wikipedia, BlogStorm
• Get Links Now: Make a Difference, Make Connections, Search Engine Watch
• Interviewing a Potential Link Developer, Sugarrae

Paid Search & Contextual

• AdWords 2.7, Beautiful Plumage, and the Shading Effect, Traffick
• Comings and Goings – Top Entry and Exit Pages Report – adCenter Analytics Blog, adcentercommunity.com
• Google Fixes Traffic Estimator Service API Numbers, Search Engine Roundtable

Searching

• BooRah: Semantic Restaurant Search, Web Analytics World Blog
• Internet Explorer 8 Live & Yahoo Promotes Firefox, Search Engine Roundtable

SEM Industry

• Market Motive Search Marketing Certification Program, Search Engine Watch Blog
• Paul Steven: Search Blogger of the Day, The SEO Scoop
• Vanessa Fox to Speak at the Upcoming SEMNE Event, Search Engine Roundtable

SEO & SEM

• Using Competitive Research to Find Content Ideas, BruceClay.com
• Why Alert Competitors to Your SEO Strategy?, SEO Book
• Cleaning Up A Penalizes Site Versus Burning It & Starting Again, Search Engine Roundtable
• Digital PR and SEO Series: Part 2, Online Marketing Blog
• Google’s Historical Data Patent, Part 1 – Freshness, SEO By The Sea
• How To Tame GoogleBot, Search Engine Roundtable
• SEO is Dad: The 30 Easiest Ways to Get Links and Exposure, SEOptimise

Social Media

• FriendFeed working on a new RSS supplement to speed up data retrieval, VentureBeat
• Leveraging Social Media to Educate, Search Engine Watch

Video, Music & Image Search

• Everything You Thought You Knew About the Business of YouTube Was Wrong, Read/Write Web
• New Captions Feature For Videos, YouTube Blog
• YouTube Finally Figures Out How To Make Money: Big Ads On Its Homepage, Alley Insider

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Why You Should Join Twitter Today
• 5 Tools to Visualize Page Outlinking Tactics
• Why You Need a “NoIndex, NoFollow” Sign in Your Front Yard
• Seven Things That Reality Could Borrow From The Internet
• The Brooks Corollary of Social Networking Theory
• Get More Calls on Yahoo! Local
• Bloghology, Offline Blogging Magazine, For Bloggers and By Bloggers
• Interviewing a Potential Link Developer
• 'Googlebomb' blows up in Daily Mail hack's face
• Google Suggest Will Greatly Change Keyword Referrers
• SEO Interview: Lee Odden of Top Rank
• Google Suggest(s), A New Reputation Management Nightmare
• 9 Ideas How Google Suggest Could Change Search Marketing
• Yahoo Link: Operator Issues and Possible Remedies
• Basics of Repurposing Content for Blogs
• How to Get Gov't Analytics Data for Competitive Intelligence !
• Patrick Sexton Joins Jim Boykin & We Build Pages
• Sir, Would You Like Fries With Those Links?