SearchCap: The Day In Search, July 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Twitter Upgrades Search With Autocomplete & New Filters

  Twitter’s search tool has just undergone a slight makeover with a number of new features that should help get users to the information they’re looking for quicker than before. The most noticeable upgrade is the addition of autocompleted search suggestions that appear below the search box as you type. The dropdown will show terms that […]

• Search In Pics: Ask.com Beach Towel, Google Glass Number & Android Kissing

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Ask Beach Towel: Source: Flickr Google Glass Number: Source: Flickr Android Kissing: Source: Google+

• When Keeping Analytics Real Time Goes Wrong

  Virtually every piece of software I get pitched puts near to or real time analytics at my fingertips 24/7/365. It sounds fantastic and in some cases, is true – but the reality of ‘real time’ data is that very few products actually deliver data in real time due to the need to process raw data […]

• Keyword Classification: Understanding The “Why” Of SEO

  Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process?

• What Brick & Mortar Stores Can Do About Showrooming

  You’ve all heard about showrooming, where customers go to a local store to check out products they’d like to buy, then purchase the product for less online. It’s been going on for several years and is becoming more popular as technology enables instant comparison shopping. Millions of consumers do it, scouting out everything from computers […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook To Offer App-Related Mobile Ads, WSJ Says
• Report: Facebook’s Timeline Is Killing Tab Engagement
• Marketing Biz: Smartphone Wars, Rocket Fuel & Twitter Evolution
• Report: Yahoo To Drop Patent Suit Against Facebook In Exchange For Ad Partnership Deal

Search News From Around The Web:

Applications & Portal Features

• Google Responds To iGoogle Complaints: We Understands But Too Bad, Search Engine Roundtable

Local, Maps & Mobile

• Local Search: The Dream, MediaPost
• The Local Business Reviews Ecosystem, LocalVisibilitySystem.com

Link Building

• Majestic SEO Wins and Wins again in Amsterdam, Majestic SEO Blog
• NEW Ontolo Tool: Design Specific SEO Campaign Goals Based on Real Keyword Ranking Data, Ontolo

Searching

• British Airways flies into privacy storm over Google identity checks on passengers, Evening Standard
• More chaos in the purchase funnel – meta-meta travel search, Tnooz

SEO & SEM

• How Google gave the spammers all the power, Portent
• 8 Ways Google Makes A PPC Manager Less Efficient, PPC Hero
• 8 Ways to Practice Penguin-Proof Safe Guest Blogging, Search Engine People
• Google Panda Update Up Close [Infographic], SEO.com
• How to Run Foreign Language PPC Campaigns, Search Engine Watch
• Leveraging the Power of Slide Decks to Boost your SEO, Social + Content Marketing – Whiteboard Friday, SEOmoz
• The Importance of Determining SERP Competition, SEO Book
• Writing Meta Descriptions – Get Insight From PPC Ads, Search Engine People

Social Media

• How to Make Your Business Stand Out Online: Interview with Lisa Barone, blueglass.com

Video, Music & Image Search

• Google+ Hangouts get live captions, gigaom.com