What is visual content? 17 types that drive links, shares, and traffic
A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.
Topic: Infographic
How custom visuals boosted organic traffic by up to 110%
A six-month test across 47 articles revealed which visual assets improved SEO performance and which ones failed to move the needle.
How To Talk About Individual Online Ads (without sounding stupid)
There are many ways to talk about the most simple thing in online advertising – the ads themselves. Depending on who you are talking to and what their role is in creating/running the ads they’ll probably say something different. As we’re always talking about here – advertising is filled with jargon. Knowing which bits are useful, […]
Hey search community, we’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
What is SEM?
Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the performance of a site in search engines, through SEO or through paid search. SEM is often used by many people to mean Paid Search advertising only. However, this is incorrect and simply came about because of historical reasons (in […]
Google Trends gets updated with new features and design elements
Check out the new Google Trends, designed to help journalists build stories.
What You Should Post
For anyone running a social media account for professional reasons, writer’s block can be a real problem. While unbridled enthusiasm for a topic can get you started, in the long run almost everyone runs out of steam. This can be a real problem as social media marketing demands that you provide constant posts and updates […]
SearchCap: Bing black friday deals, robots & ad customizers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fun with robots.txtNov 23, 2016 by Patrick Stox Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative […]
SearchCap: Google AdWords hack, SEO ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: True performance baselines & ROI for SEO without attribution modelingMay 31, 2016 by Chris Liversidge How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search […]
SearchCap: Bing Top Searches, Google HTTPS Default & My Business API
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google My Business API Dec 17, 2015 by Barry Schwartz Now developers can automate the management of their businesses Google My Business listings via the new API. Final Chance To […]
SearchCap: AdWords SMS Promotions, Google TLS Warnings & Yahoo Firefox UI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet HeadersNov 11, 2015 by Ginny Marvin The extensions can start showing starting the week before Cyber Monday. JustWatch Claims Google’s […]
SearchCap: Google On HTTPS, Apple & Google Deal & Bing With NCAA
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Patrick Pichette, Google’s CFO To Retire Google’s long term CFO has told the company he wants to retire over the next six months but will help the company find a replacement. […]
SearchCap: Google Firefox Push, Bing Ads Preview Tool & YP Cross Retargeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Suggesting Firefox Users Change Their Search Engine & Home Page Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, […]
SearchCap: BingBot Mobile, Google Penguin Rolling & AdWords Changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link Building with Content: The Experienced Route to SEO – November 11 Webcast Successful SEO is not “content marketing –vs.– link building”. It’s content marketing with link building. Quality content attracts […]
The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content
Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to share with everyone. They did it as an infographic, I wonder what Google would think about that? Here is the infographic stats in bullet format followed by the infographic. Bing.com home page views equals the number of people […]
SearchCap: The Day In Search, November 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Keyword Planner Now Shows Trademarked Terms At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving […]
SearchCap: The Day In Search, November 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Shopping Adds New Consumer Features Ahead Of The Holidays Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, […]
Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets
Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending that those who place widgets on their sites, or those who distribute widgets, should place a nofollow on the links within the widget code. Matt Cutts said, “I would recommend putting a nofollow, especially on widgets.” The reason is because […]
SearchCap: The Day In Search, June 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Launches New Search & Content App For iOS DuckDuckGo (DDG) has launched a new iOS app called Search & Stories to go along with the Android app that’s been available […]
SearchCap: The Day In Search, June 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for […]
Infographic: The Matt Cutts Debunking Flowchart
Officially, Google distinguished engineer Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking crazy about Google, Matt may turn up with a polite clarification. When does Matt react? This is Search Engine Land’s guide, based on years of observations (you can click to enlarge it). […]
SearchCap: The Day In Search, April 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates! Join the most accomplished search marketers in the world at SMX Advanced, June 11-12 in Seattle. Check out […]
SearchCap: The Day In Search, March 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Updates Newsfeed, No Impact On Graph Search (Today) We’ve covered this morning’s changes and enhancements to Facebook Newsfeed over at Marketing Land: Facebook Newsfeed Evolving Into “The Best Personalized Newspaper” […]
Google Releases Interactive Infographic: “How Search Works”
Ever wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so, Google’s got a new resource designed to answer questions. Called “How Search Works,” the new area announced today is an interactive infographic that explains more about the search process, including […]
SearchCap: The Day In Search, February 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Account Quality Score Can Guide AdWords Optimization Last month, I covered four ways to use AdWords Scripts to improve AdWords account management. I didn’t share any actual code for fear […]
SearchCap: The Day In Search, January 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Will [Not Provided] Ever Reach 100% In Web Analytics? With the news today that Chrome is moving to secure search, marketers may be wondering about the larger picture of using search […]
SearchCap: The Day In Search, December 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones One of the persistent criticisms of Windows tablets and Windows Phones is that they just don’t have the app […]
SearchCap: The Day In Search, September 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The E-commerce Product Video That Increases Revenue Per Visit Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video […]
SearchCap: The Day In Search, September 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Must-Have Browser Tools For Link Builders Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those […]
SearchCap: The Day In Search, August 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Domo At GooglePlex, Google Subway Bench & Google Fiber Van In this week’s Search In Pictures, here are the latest images culled from the web, showing what people […]
Cutts: Infographic Links Might Get Discounted In The Future
In an in-depth interview between Eric Enge and Google’s head of search spam, Matt Cutts – Cutts said that Google may discount the value of links generated by infographics. Matt Cutts told Eric: This is similar to what people do with widgets as you and I have talked about in the past. I would not […]
SearchCap: The Day In Search, July 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Upgrades Search With Autocomplete & New Filters Twitter’s search tool has just undergone a slight makeover with a number of new features that should help get users to the information […]
SearchCap: The Day In Search, July 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Buys UpNext, Will We Soon See Kindle Maps? Amazon has done a really interesting thing: it just bought mapping app UpNext. UpNext is a 3D mapping company that started on […]
SearchCap: The Day In Search, April 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) […]
Survey: Google Pays Less, Harder Interviews But Better Place To Work Than At Facebook
Glassdoor has released their 2012 survey of best places to work in 2012 and Google has beat Facebook for the first time in four years in that survey. Google scored a 3.9 overall by their employees while Facebook scored a 3.7. In 2011 Facebook scored a 4.2 and Google scored a 4.1. Although Facebook employees […]
Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More
Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now). It would be all but impossible to fully sum up the full slate of changes here, but there are a few that seem especially noteworthy and will no […]
SearchCap: The Day In Search, February 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now, Mitt Romney Has A Santorum-Like Bing & Google Problem Perhaps Google may finally have to figure out a “fix” for Rick Santorum’s “Google Problem,” now that an anti-Romney site is […]
Infographic: It’s Quite A Job To Get Hired By Google
Google’s hiring process is pretty infamous. Multiple interviews. Sign-off at the very top. And those crazy interview questions! It’s a wonder that anyone gets a job. The folks at Jobvine have put together an infographic illustrating the hiring process at Google, along with some interesting employment stats about the company, including salaries and growth in employees, […]
SearchCap: The Day In Search, October 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Taking a Closer Look at the Google’s Panda 2.5 “Flux” On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted: […]
SearchCap: The Day In Search, October 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google See $6.25 Billion In Mobile Ad Revenue Next Year? During the earnings call last week after Google announced massive quarterly revenues ($9.72 billion), CEO Larry Page casually dropped the […]