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SearchCap: The Day In Search, March 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’ An outgoing FTC commissioner has slammed Google over the way it launched Google Buzz last month, calling the episode a case of “irresponsible […]

Barry Schwartz on March 17, 2010 at 5:02 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’
An outgoing FTC commissioner has slammed Google over the way it launched Google Buzz last month, calling the episode a case of “irresponsible conduct.” According to PC World, FTC Commissioner Pamela Jones Harbour also said Google and other online companies may face tougher penalties if they don’t do a better job of protecting consumer privacy.
The […]
4 Ways To Increase Conversion Rate Without Testing
So much of conversion rate optimization relies on testing. “Test everything, test often” is a good mantra to keep in mind and will do you no end of good. But you can’t always test everything. In this post I discuss a few ways you might be able to uncover some of those conversion leaks that […]
Now View The Night Sky In Bing Maps
Roughly two years ago Microsoft introduced “WorldWide Telescope.” At first it required a software download. It then was made available as a Silverlight web app. Today it’s being integrated into the new Silverlight version Bing Maps. In other words, you can now “look up at the sky” and see how space looks over that geographic […]
What The Future Of Search And Social Marketing Means To An InHouse SEM
I’ve been thinking a lot lately about the future of search. What will it look like? What will the changes ahead mean to me as an inhouse search marketer? Will my work be different? Will I need new skills?
It’s almost a dead certain reality that any inhouse search marketer today will need to develop new […]
B2B Hubs Or PPC? Are All Leads Created Equal?
B2B companies crave leads. Good leads. Quality leads.
At the right price.
Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.)
In this case, when I am referring to “Buyer Hubs”, I am not […]
Google’s St. Patrick’s Day Doodle & Logos From Others
If you visit Google.com today you may see a Google Doodle (logo) for St. Patrick’s Day. Here is a picture of the special St. Patrick’s Day Doodle for this year:

Google is not the only search engine with a special logo. Yahoo, Bing and Ask.com all have logos.

I have some additional logos from others […]
Facebook Adds Auto-Suggest To Search Box
Continuing to improve and emphasize its search capabilities, Facebook today announced the inclusion of an auto-suggest feature to its search box.
Just as it does in other settings, the auto-suggest appears as you type a query. But, with some Facebook content and connections behind a wall, the question is, Where will auto-suggest look for suggestions? […]