SearchCap: The Day In Search, March 19, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network
  Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on “a large guest blog network.” Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done — it […]
• Google Voice Search Easter Egg Unlocks “Cheat Mode”
  Googler Pierre Far has found a Google Easter egg that opens up “Unlimited free Google searches” for everyone. According to Far’s Google+ post, doing a Google voice search for, “Up, Up, Down, Down, Left, Right, Left, Right” on his Android phone prompted the voice response, “Cheat mode unlocked, unlimited free Google searches.” According to Search […]
• Mobile To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]
  Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads, and it’s expected to rise to 30 […]
• How To Choose The Right Social Media Networks For Your B2B Business
  One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C contexts, this is especially true. The benefits of social media marketing include brand awareness, building […]
• Bing Adds Directions Driving Directly In Search Results
  Bing announced they now offer driving directions in the form of a quick answer directly in the Bing search results. For example, last week, I drove from New York to Toronto and I wanted to tell how long the drive was. So all you need to do is search for [nyc to toronto] and Bing […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Collective And ZenithOptimedia Tout Success Of Online TV Analytics Platform
• Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]
• MyBlogGuest.com Confirms It’s Been Hit By Google Penalty
• Judge Denies Class Action Status To Gmail “Wiretapping” Suit, Effectively Killing It
• Facebook Sharing Bug Generates Faulty 404 Errors
• IgnitionOne Acquires Knotice To Build Out Its Digital Marketing Platform
• Prime Price Hike Hurts Amazon Brand Engagement
• The Key To Growth Hacking: Never Stop Testing
• Do Publishers Have A Clear View Of Viewability?
• In Lead Gen, Sometimes Broader is Better
• Facebook: Opportunity For Earned Media Still As Rich As A Year Ago
• The Real Value In Ellen Selfie? Samsung’s CMO: Helping Make Moment Of “Joy”

Search News From Around The Web:

Local & Maps

• What Does Mobile Query Growth Mean for Local Search?, Screenwerk

Link Building

• Baby-Markt Suffers Visibility Drop due to Google Penguin 2.0 penalty, linkresearchtools.com
• Finding Link Opportunities Using Majestic SEO, Majestic SEO Blog
• Fondsvermittlung24.de – Success Story of a Google Penalty Recovery, linkresearchtools.com
• When Building Communities Isn’t the Best Way to Build Links, Moz

SEO

• 5 Reasons Your Site Needs A Deep SEO Audit, Webpresence
• Bing Webmaster Tools: An Overview, Search Engine Watch
• Bypass Google AdWords by Licensing Content & Redirecting Visitors, SEO Book
• Can I place multiple breadcrumbs on a page?, YouTube
• Old School Keyword Research with Google Webmaster Tools, Portent
• So… You Think SEO Has Changed?, Search Engine Watch

SEM / Paid Search

• Getting Started With Google AdWords Remarketing In 2014, Koozai
• PPC Back to Basics – How the Search Term Report will Help Your Campaign Performance Today, Bing Ads Blog
• Three Ways to Upgrade Bing Ads Editor and One Important Upgrade on the Way, Bing Ads Blog
• Using Negative Keywords To Attract Highly Qualified Customers, ConversionXL
• Utilizing Business Intelligence in Paid Search Strategy, RKG Blog