Meta tags in SEO: What they are & how to use them
Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.
Topic: Koozai
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling Apple must succeed in AI if it is to remain competitive with rivals. […]
SearchCap: Google algorithm update, AdWords custom columns & new mobile search design
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms core search ranking algorithm updateMar 12, 2018 by Barry Schwartz Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they […]
SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working to integrate AMP benefits into future open web standardsMar 8, 2018 by Michelle Robbins Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. […]
SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature Apr 18, 2017 by Amy Gesenhues It’s currently only available on Chrome and Android, but Google says […]
SearchCap: Website audits, optimizing content for SEO & local search ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s a script to stop ads from showing next to offensive videosApr 12, 2017 by Frederick Vallaeys Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys […]
SearchCap: Google local promo box, Moz integration & methbot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want To Speak At SMX London? […]
SearchCap: Google local pack mini reviews, DuckDuckGo scores & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dark search, dark social & everything in betweenApr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult […]
SearchCap: AdGooroo Launches New Tool, Google’s Candidate Cards & Today’s Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo Launches Competitive Insights For Local Paid Search Jan 26, 2016 by Ginny Marvin The new tool provides keyword, ad copy and budget insights at a city level. Google Introduces Candidate […]
SearchCap: Wikipedia Traffic Study, Converting SEO Non-believers & Google’s Autumn Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: “Baidu Windows 10 Express” Deal Makes Baidu The Search Default For Windows In China Sep 23, 2015 by Danny Sullivan Deal will see special promotion of Windows when people search for […]
SearchCap: “The Martian” On Bing Maps, Common Adwords Mistakes & Super Mario Google Easter Egg
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars Sep 15, 2015 by Amy Gesenhues Microsoft is giving moviegoers an advanced look at the […]
SearchCap: Paid Search Best Practices, Link Development & Search Experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search, Content & Customer Experience – Moving Prospects From Awareness To ActionSep 8, 2015 by Jim Yu To reach your SEO goals, your landing pages must map to search terms tied […]
SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature New version also includes at-a-glance Popular Now content on Apple Watch and easier access to […]
SearchCap: Search Marketing Strategies, Google On New TLDs & Bing Search Traffic Issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The Cross-Border Series Part […]
SearchCap: Google UX Not On Desktop, Link Building & Keyword Research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Build A Customer-Centric Keyword Strategy Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they’re using, and use that intelligence to […]
SearchCap: Google’s Advice On XML vs. RSS, Q3 Paid Search Spend Surges & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tune Your Paid Search Campaigns To Account For Holiday Volatility The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have […]
SearchCap: The Day In Search, March 19, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action […]
SearchCap: The Day In Search, February 5, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo Who knew a simple question would be so hard to answer? Yesterday I searched across all three engines […]
SearchCap: The Day In Search, November 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product […]
SearchCap: The Day In Search, November 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters Not interested in having Google encrypt and secure your searches? Well, now there is a way to stop Google from […]
SearchCap: The Day In Search, October 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: US Search Awards Names Search Engine Land Best Blog Of 2013 Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards […]
SearchCap: The Day In Search, October 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” […]
SearchCap: The Day In Search, October 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users As of today, Facebook announced that it is completing the removal of its “Who can […]
SearchCap: The Day In Search, September 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to […]
SearchCap: The Day In Search, September 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items […]
SearchCap: The Day In Search, September 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Official: Google Rolling Out App Launcher, Flat Logo The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will […]
SearchCap: The Day In Search, September 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Trends Gets “Trending Top Charts” To Show Interest Spikes; Hot Searches Go Back 30 Days What’s hot in search? Often, it’s the same-old, same-old. That’s why Google Trends has added […]
SearchCap: The Day In Search, January 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: RIP Aaron Swartz, One Of The Earliest Google Bloggers I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range […]