SearchCap: The Day In Search, May 24, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Fix Common Analytics Mistakes In Multinational eCommerce SEO One of the major headaches in multinational campaigns is solving the many web analytics issues thrown up as a result of […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Fix Common Analytics Mistakes In Multinational eCommerce SEO

    One of the major headaches in multinational campaigns is solving the many web analytics issues thrown up as a result of operating across multiple subdomains, in multiple languages. Part of the problem is technical, but probably the most difficult issue you’ll encounter is actually maintaining consistency in numbers across the various departments and agencies involved […]

  • A Campaign Prep Checklist For Link Builders

    This is the fourth and final installment of our Link Building Blueprint series, as a refresher here are the first three posts: Part 1 – A Link Building Blueprint: The Foundation Part 2 – Utility Linking Part 3 – Proven Ways to Use Content to Attract Links Our blueprint has, up to this point, outlined […]

  • Researcher: Conduit Toolbar Deal Boosting Bing’s Paid Clicks By 10%

    Bing’s traffic acquisition deal with Conduit, the toolbar company that claims to work with 260,000 publishers and 200 million users, appears to be paying off, according to analysis from Rimm Kaufman Group (RKG). Senior research analyst Mark Ballard looked at traffic from Conduit to Rimm Kaufman Group clients from before the toolbar company switched to […]

  • Microsoft Releases “Mango” Windows Phone Update, Will Consumers Bite?

    This morning Microsoft officially unveiled “Mango,” its anticipated Windows Phone update with a dizzying array of upgrades and new features and developer tools. Microsoft emphasized the speed of its mobile browser, a range of new local search capabilities, Bing Vision (visual search like Google Goggles), “a smarter approach to apps” and new group messaging and […]

  • YouTube “First Watch” Creates Massive Reach For Video Ads

    A very long time ago Google was trying to find alternatives to pre-roll to monetize YouTube videos. Google-sponsored consumer research in 2007 found that users don’t like pre-roll. But that’s ancient history. Today Google is trying to find more ways to generate and capture display and video ad revenue, which it views as a massive […]

  • Top Tips for Multinational Search Marketing

    A full day of international focused sessions at the International Search Summit @ SMX Advanced London last week was bound to deliver a wealth of insights and tips for organisations targeting multiple global markets online. It would be impossible to list them all in one post – but we’ve selected some of the key tips […]

  • Google Tests New Travel Search OneBox

    SEOGadget noticed Google testing a new travel search OneBox interface. I suspect this is an early sign of the Google ITA integration, where Google purchased ITA, a travel software company. A typical Google travel search OneBox looks like this: The new travel OneBox offers a more detailed box of information with departing cities, airlines and […]

  • How To Use Paid Discovery On StumbleUpon To Kickstart Social Campaigns

    While StumbleUpon might not currently be the most talked about social site, it still can be one of the most powerful mediums for jumpstarting your campaigns. StumbleUpon has always been a favorite of mine due to its broad range of categories and its diverse user base. The recent transformation of StumbleUpon Ads into StumbleUpon Paid […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • A Practical Guide to SERP Profiling – Part 1 – From Greg Boser: "If you’ve ever happened to hear me speak on the topic of organic search then you are probably aware of the fact that I’m big on the idea of taking the time to learn everything there is to know about your space before making a single strategy related decision. Unfortunately, I have found over the years that most companies don’t invest the kind of time necessary to properly research their space. Instead, the most common approach has been to grab an obvious keyword list, and start cranking out links.  And to some degree that approach has worked in the past. But the organic landscape has changed pretty dramatically over the last year, so I think it’s a great time for me to renew my“research first” campaign."
  • You Can't Measure What It Is You Do Not Value – From Brian Solis: "ROI is as popular an acronym in social media as OMG or LOL are in TXTING. No matter how much you believe in social media, the reality is that management needs to know, what’s the ROI of Tweets in “the” Twitter or Likes in “that” Facebook thing that all the kids are talking about? Kidding aside, the future of social media within your organization and the value your customers experience in their networks of relevance is in your hands."
  • Stop Giving it Away For Free and Start Creating Brand Value – A really interesting (and smart) perspective on what branding and marketing is really about as well as the rightful place for deal/coupon/freebie based promotion.There's a place for it, but it definitely shouldn't be at the core of your marketing strategy.
  • 10 Unorthodox Ideas For Local Citations & Links – Obtaining citations and links for a local business are important components of local search engine optimization. Yet, many businesses struggle with how to get links and mentions of their place. Here are 10 unorthodox ideas that could help you nab a few more valuable links.

About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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